Three trades Muppet for 'giraffe-amingo' | Kelly's of Cornwall offers Cornish vocab tips | Which? hires Grey

 

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Campaign: Agencies May 23, 2017

Three trades purple Muppet for 'giraffe-amingo' in new brand campaign Brittaney Kiefer Three has dropped its purple Muppet mascot in favour of an animal hybrid in a new campaign promoting the network's free roaming feature. Kelly's of Cornwall offers Cornish vocabulary tips in new campaign Simon Gwynn Ice cream brand Kelly's of Cornwall is following last year's groundbreaking TV ad - the first spoken entirely in the Cornish language - with a series of four films offering Cornish vocabulary tips to budding linguists. Which? appoints Grey to position it as a campaigning force for consumers Kate Magee Which? has appointed Grey London as it looks to become a stronger campaigning force for consumers. Labour would put culture secretary on Brexit cabinet committee Simon Gwynn Labour has said it would prioritise the needs of the creative industries if it wins next month's general election, after launching its culture manifesto. The best advertising shares an ingredient - space Charles Vallance In a crowded world, we should declutter what we do and create brands that simplify and streamline. Seven key takeaways from Media360 Gideon Spanier Every business needs to be thinking constantly about disrupting itself and being open to new ideas and new partners. Award-winning ads director Graham Rose dies John Tylee Graham Rose, multi award-winning commercials director whose "Photo booth" spot for Hamlet cigars has been lauded as one of the best British ads of the 20th Century, has died aged 68. How will this patchwork of messaging be remembered? Verra Budimlija Wanting the best of both worlds, DFS goes from bargain sale to quality design and back to bargain sale, writes Verra Budimlija, the chief strategy officer of MEC. Eat my slogan: getting the public to swallow pithy political messages Michael Moszynski The best political slogans capture the zeitgeist and influence campaigns. By the chief executive and founder of London Advertising. Campaign TV: 'transform and unite' are hot topics at Media360 James Page Speakers at Media360 reflect on this year's theme of transform and unite, highlighting safety, diversity and collaboration between agencies. Promoted A lasting legacy in a changing landscape Sam Finlay, Time Inc. UK While heritage is clearly something to be proud of, businesses must evolve if they want to inspire people. The Work Purdey's "Everything you need is inside" by Iris Idris Elba and Purdey's are encouraging people to dump the laissez-faire attitude, get motivated and hit their personal bests. Magnum and Moschino "Release the beast" by Golin and MullenLowe London Cara Delevingne stars in a joint campaign for the Unilever ice cream brand and the Moschino fashion house. More TRENDING Why your iPhone is killing your creativity John Long Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy. Meet the new breed of ad agency chiefs Jeremy Lee A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee. Promoted Teads: brain science at Media360 Eleanor Kahn Teads hosted a hub session at the UK media industry's most important annual conference on 18 May. Here's the low-down from MD, Justin Taylor... Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Operations Director - Hairdryers need not apply £60-70k plus benefits The Jefferson Group, Surrey / Hampshire borders - very close to mainline station Agency Sales Account Manager Competitive salary package with ability to earn 60% of salary in bonus Primesight, W1T 2BU, London Business Development Manager £30-35k + 50K OTE £30-35k plus 50k OTE The Jefferson Group, Central London Account Director £50-£60k Eden Marsh, London (Central), London (Greater) Business Director, Video & Social Agency - £75K £70000 - £75000 per annum + Great Agency Benefits Ultimate Asset, London Senior Planner £45 – 65k + bens Direct Recruitment, London (Central), London (Greater) Senior Digital Strategist Competitive + Benefits Havas Group, London (Central), London (Greater) Business Director Competitive + Bonus + Benefits Havas Group, London (Central), London (Greater) Design Lead/Director Competitive + 30% Bonus + Benefits Mind Gym, London (West), London (Central) Senior Creative Artworker DOE OLIVER Group, London (Central), London (Greater)

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