Top marketers on the future of the CMO role and their favourite brands | McDonald's pulls 'dead dad' ad | Why McDonald's bereavement ad got it right

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Campaign: Brands May 17, 2017

Brand news and analysis, powered by Marketing Top marketers on the future of the CMO role and their favourite brands The nominees for the Marketing Society Marketing Leader of the Year spoke to Campaign about how they think the CMO role will evolve - and revealed their favourite brands as the vote to find this year's winner of the coveted award enters its final stages. McDonald's pulls 'dead dad' ad Omar Oakes McDonald's has withdrawn its TV ad that featured a boy asking his mother about his dead father after it was criticised for exploiting child bereavement. Why McDonald's bereavement ad got it right Kevin Chesters As someone who lost his dad when he was young, Ogilvy's Kevin Chesters believes the ad that McDonald's pulled was brave and socially relevant. What brands should know about the new world order of media influence Nicola Kemp The democratisation of media platforms presents a significant challenge for brands; but marketers must beware of mistaking influence for celebrity. Volvo's Cannes Lions champion 'Life Paint' film banned for being misleading Simon Gwynn Volvo ad "Life Paint", which scooped a double Grand Prix for creative agency Grey London at Cannes Lions in 2015, has been banned for giving a misleading impression of the titular road safety product. Coke marketer Pollard departs Emily Tan Ivan Pollard is leaving his post as senior vice-president of Coca-Cola North America as the brand continues to restructure its senior marketing team. Trump 'behind bars' in Paddy Power ad offering 2/1 on impeachment Omar Oakes Donald Trump is depicted as behind bars in a press ad launched by Paddy Power offering bets on whether the US president will be impeached. Geometry Global and Blippar launch global partnership to bring AR to retail Omar Oakes Geometry Global has entered into a global strategic partnership with augmented reality specialist Blippar to create "augmented retail" in the physical and digital retail space. Ladbrokes overturns ban for casino ad featuring Iron Man Omar Oakes Ladbrokes has overturned a ban of its email ad that features Marvel superhero Iron Man after assuring the standards watchdog that the betting promotion was only targeted at adults. Who will win? Agencies or management consultancies? Richard Dunmall How worried should agencies be about the encroachment of management consultancies on their turf? Campaign TV: Lynx tackles male insecurity in search campaign Yasmin Arrigo Lynx, Unilever's male grooming brand, has launched "Is it ok for guys", a search-driven campaign by 72andSunny Amsterdam that reveals how men are hiding behind their screens to ask questions they can't say out loud. Movers and shakers: Warner Music, Waitrose, Iris, Havas, Mother and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted There is no such thing as a creative and a client Raj Kamble, Famous Innovations Creative director, brand planner, client... it's time to do away with titles Promoted Growing up in adland: Why we should embrace age diversity Lisa Gills Lisa Gills from DNA Recruit spoke to a talent manager, hiring manager and candidate about their experiences of age diversity in adland. Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Research Manager - Quantitative Strategic Consultancy £30000 - £42000 per annum Hasson Associates, London Account Director Competitive salary + benefits Big Dog, London (Central), London (Greater) Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater) FASHION MARKETING MANAGER (CONTRACT) Competitive Package + Benefits Mission, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Senior Account Manager 12 month FTC (Maternity leave) £29-32,000 per annum + benefits, pro rata Prophecy Unlimited, Bristol Consultant - Market Intelligence Competitive Three, Maidenhead, Berkshire Head of - Trading Planning Competitive Three, Maidenhead, Berkshire Head of - Trading Competitive Three, Maidenhead, Berkshire

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