Will the new M&S brand strategy boost the retailer's fashion and food credentials? | McLaren boss Zak Brown on the future of Formula 1 | Dove's body bottles botched the 'real' conversation

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Campaign: Brands May 15, 2017

Brand news and analysis, powered by Marketing Will the new M&S brand strategy boost the retailer's fashion and food credentials? Staff Three brand experts offer their views about "Spend it well", the new campaign from Marks & Spencer. McLaren boss Zak Brown on the future of Formula 1 Kate Magee Zak Brown, McLaren's executive director, talks to Kate Magee about the future of Formula 1, why US companies are missing a trick and how the sport needs to regain its entertainment appeal. Dove's body bottles botched the 'real' conversation Gemma Jones Brands must understand that there's often a gap between intended meaning, and how that meaning is received by others. A call to arms for branded film: how do brands entertain? James Morris Despite some trailblazing exceptions, branded film content has failed to become a mainstream marketing tool. James Morris, global chief executive of Stink, explains why. Tobacco's unbranding could be a wake-up call for other brands Simon Gwynn The soon-to-be unbranded tobacco industry is warning that others could suffer a similar fate. What do you actually own when you buy an IoT device? Dino Burbidge Consequences of leaving negative online reviews for a company or service raises alarming questions about access and ownership. Skittles strikes the wrong cord with Mother's Day ad Ad Nut If you haven't seen the US commercial the brand had to pull after complaints, consider yourself lucky and think seriously before you go any further. Review recap: BT, TV Licensing Staff Campaign's weekly round-up of accounts under review across advertising and media. Promoted Music to your brand's ears: how to be a part of this year's MTV European Music Awards Getmemedia Aligning your brand with these iconic Awards provides the perfect environment to reach consumers in huge numbers across all platforms Promoted How we built an agency using guanxi Andy Berkenfield, Duncan Channon Building solid relationships through genuine collaboration is the key to success Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Research Manager - Quantitative Strategic Consultancy £30000 - £42000 per annum Hasson Associates, London Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater) FASHION MARKETING MANAGER (CONTRACT) Competitive Package + Benefits Mission, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Senior Account Manager 12 month FTC (Maternity leave) £29-32,000 per annum + benefits, pro rata Prophecy Unlimited, Bristol Consultant - Market Intelligence Competitive Three, Maidenhead, Berkshire Head of - Trading Planning Competitive Three, Maidenhead, Berkshire Head of - Trading Competitive Three, Maidenhead, Berkshire Trading Manager Competitive Three, Maidenhead, Berkshire

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