Saturday edition: P&G consolidates UK media account into Publicis Media | Havas launches 'fully transparent' programmatic platform

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Campaign: Media May 27, 2017

Media news and analysis, powered by Media Week P&G consolidates UK media account into Publicis Media Simon Gwynn Publicis Media Group has retained Procter & Gamble's £210m UK media account, expanding its remit to include all media planning, scheduling and buying. Havas launches 'fully transparent' programmatic platform Gideon Spanier Havas has launched what it claims is a "fully transparent" software platform for clients to "track and monitor" the programmatic ad-buying process "for the first time". Corbyn given full Kiss treatment for i newspaper's election campaign Omar Oakes Labour leader Jeremy Corbyn is portrayed in full Kiss makeup as part of the i newspaper's satire of UK political leaders in its general election campaign. Amazon adds live TV channels to Prime Video service Simon Gwynn Amazon is upping the ante against Netflix and other competitors by introducing the option to subscribe to live TV channels - including ITV, Discovery and Eurosport. Channel 4 launches annual £1m giveaway Maisie McCabe Channel 4 is to introduce a new annual competition offering up £1m in airtime to the best ad campaign idea featuring diversity, after the success of its Superhumans Wanted giveaway last year. It's time to transform how we measure media David Wilding The industry needs to take off its blinkers and change the way it judges media planning. By Twitter UK's director of planning. Mindshare integrates FAST concept globally Matthew Miller Mindshare has announced that it will incorporate its FAST (Future Adaptive Specialist Team) concept into the "heart of the agency" on a global basis. Seven key takeaways from Media360 Gideon Spanier Every business needs to be thinking constantly about disrupting itself and being open to new ideas and new partners. Unruly appoints new EMEA managing director Emily Tan Unruly has appointed former UK managing director of Exponential Jason Trout as the video ad tech company's managing director for EMEA. Google uses AI to offer free cross-channel, multi-platform attribution tools on analytics Emily Tan Google has launched a new product that it claims will measure the impact of marketing across devices and channels. Media360 audience crowns radio the king of media Simon Gwynn In an incredibly tight contest, radio pipped TV to be named the channel most capable of building and amplifying brand fame in the final session of Media360. How Criteo's new bidder increased Telegraph's programmatic income by 69% Emily Tan Criteo has launched a new header bidding solution that connects publisher inventory to the platform's 15,000 clients. Promoted Trust matters more than ever Lucy Barrett, Radiocentre Radio continues to grow because brands and consumers trust it Promoted Six things we learned at Campaign Underground Stephen Graves Find out what happened when a small audience was invited to delve into consumers' subconscious by going underground for an evening of behavioural insights Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Key Account Manager upto £40K basic+commission Morgan Rutherford Associates, London (Central), London (Greater) FMCG -Industry Sales Director - Pioneers in Video Advertising £75000 - £85000 per annum + commission & benefits Ultimate Asset, London Business Development Manager - £75K £75K basic+commission Morgan Rutherford Associates, London (Central), London (Greater) Head of Data & Analytics - Media Agency - £80K £70000 - £80000 per annum + Agency Benefits Ultimate Asset, London New Business Director £50000 - £70000 per annum + commission Ultimate Asset, London Marketing Manager - Creative Solutions to 50k to £50.000 plus benefits The Space Business, London (Central), London (Greater) Account Manager / Senior Account Manager £competitive, based on experience Four Communications, London Social Engagement Manager (Paid Social) Competitive + Bonus + Benefits Havas Group, London (Central), London (Greater) Strategy Director Competitive + Bonus + Benefits Havas Group, London (Central), Social Publicist - Influencer engagement Competitive + Bonus + Benefits Havas Group, London (Greater)

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