The Wall > Think politicians are bad? Celebrities are the ones causing trouble in social

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Think politicians are bad? Celebrities are the ones causing trouble in social Charlotte Henry 30 March 2012, 12:09PM From Tom Watson’s intern, to Ed Miliband’s “Blackbusters tweet”, to Anthony Weiner’s weiner we are getting increasingly used to political slip-ups in social media. However, it is celebrities we really need to worry about, as they encourage their adoring fans to do all sorts of thins mad, bad, and sometimes outright dangerous things via social networks (usually Twitter). Bluetooth fridge magnet orders up pizza with one click Polly Becker 30 March 2012, 11:34AM How cool is this? I dream of one touch pizza. We’ve all been there - empty fridge, bare cupboards and no desire to trudge down to the shops after a hard day’s work. Pizza companies have come up with plenty of easy ways to order a Margherita, from texts to websites - but Red Tomato Pizza has bested them all with a Bluetooth fridge magnet that’ll order up your favourite slice with one click. If you want to know about blogging, ask a blogger... Eva Keogan 30 March 2012, 11:05AM Once seen by many as a mere blip on the landscape when it came to influence, bloggers are now looming large on the stakeholder landscape and they are becoming increasingly prominent as this area of the social web matures. The Economist reaches 1 million Facebook fans @gordonmacmillan 30 March 2012, 10:05AM The Econ0mist has proven itself incredibly successful on Facebook and very adept at engaging people on the social network. Testament to that is its passing the one million fans milestone. The one million strong milestone highlights not only how well it has done, but also how much bigger it is on Facebook when compared to its rivals. It has more than twice as many fans as Time and the Wall Street Journal for instance. The top 15 most shared Apple videos of all time Polly Becker 30 March 2012, 8:39AM In the run up to Apple’s 36th birthday, it was founded on April Fools’ Day in 1976, Unruly Media has put together a ranking of the most-shared Apple videos of all time. Is this the next Kony 2012? Invisible Children co-founder releases 'I Am Mother' @gordonmacmillan 30 March 2012, 7:48AM Weeks after its initial release the Kony 2012 video, from the small campaigning organisation Invisible Children, which aims to bring Ugandan warlord Joseph Kony to justice for crimes against humanity, still tops the viral charts and has now racked up more than 86 million views, but can it happen again? Reaching Facebook's mobile audience - 3 ways to build it into the marketing plan Victoria Ransom 29 March 2012, 10:33AM As Facebook announces advertising for mobile and brand pages change to the new Timelines format, how can marketers make the most of these changes? At the end of February, Facebook announced big plans for its mobile platform. It's unsurprising that Facebook is keen to make the most of its mobile platform, as more than 450 million people use Facebook Mobile on a monthly basis. More importantly, mobile is outgrowing desktop use on the social network by two-to-one. As such, Facebook has planned a variety of mobile-centric product announcements this year. Not least, was the news that the Timeline-friendly format already available for users' profiles would now be available for mobile brand pages, and companies will now be able to advertise in mobile news feeds through Sponsored Stories. These game-changing trends mean that marketers have a great opportunity to reach users on their smart phones in 2012. The social stance of a brand - is just listening enough? Ian Irving 29 March 2012, 9:16AM Is just listening enough or should brands be using their findings to communicate to those they are listening to? Brands and business are facing a variety of challenges in entering the world of social media – an industry designed for the consumer. So how can the consumer be sympathetic toward their difficulties, when all they see are companies such as Coca Cola asking them to 'Like' or 'Retweet' their latest viral of a man banging a drum produced by Calvin Harris? What's the relevance of this and why do consumers need to interact on their level? Giffgaff: Talking the talk in social Maeve OSullivan 29 March 2012, 7:57AM This post is provided by our partner Headstream, the social brand agency behind the Social Brands 100. Mobile network Giffgaff, it could be argued, was born social. It's a fully independent network run in part by its community. Members are rewarded for contributing to customer service, product development and growing the community, receiving rewards in the form of airtime, cash or a charitable donation. Giffgaff was one of the top 5 brands in last year's Social Brands 100, and number 1 amongst telecoms brands. We spoke to CRM Manager Claire Kavanagh about how social has moved on since then. Connecting with the ever-changing consumer - why making a noise just won't cut it Jon Buss 29 March 2012, 7:45AM It's not a major surprise that UK consumers are spending huge proportions of their spare time online. According to Experian Hitwise data UK Internet users made 2.2 billion visits to search engines in February 2012 and this figure continues to grow. Latest jobs Senior Account Manager Recruiter Digital Gurus Salary £35000 - £45000 per annum Location London Digital Data Analyst - Top 5 Digital Marketing Agency Recruiter The Blueprint Salary £35000 - £45000 per annum + bonus + package Location London Account Manager Recruiter Digital Gurus Salary £25000 - £30000 per annum Location London Digital Marketing Manager Recruiter Lord Search & Selection Salary £50000 - £55000 per annum + Bonus + Car Allowance & Benefits Location London DIGITAL MANAGER - LEADING COSMETICS & BEAUTY BRAND! Recruiter Ultimate Asset Salary £32000 - £38000 per annum + benefits Location London Account Manager Recruiter Gemini Search Salary £25000 - £30000 per annum Location London BR Insight New Social Purchase Journey (Whitepaper) The consumer purchase journey has changed beyond all recognition in the ... Social Media Mastery: Making Technology Work for You (Webcast) Sometimes you may feel bombarded by all the demands that email, social n... 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Marketing Daily - BlackBerry to refocus brand on business customers; plus Ben & Jerry's, HTC, Virgin Media and Nissan

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing March 2012   Latest News   BlackBerry to refocus on business customers Sarah Shearman, 30 March 2012   BlackBerry-maker Research in Motion (RIM) plans to refocus its strategy on its...     Facebook chiefs advocate fan value over numbers Sarah Shearman, 30 March 2012   Facebook is not just about numbers and success depends on what value...     Tesco pushes 'home of gaming' positioning after Game collapse Matthew Chapman, 30 March 2012   Tesco is running a press ad campaign positioning itself as "the home...     Ben & Jerry's launches Karamel Sutra TV push John Reynolds, 30 March 2012   Ben & Jerry's is supporting its new indulgent Core mini ice-cream pot...     HTC places marketing in hands of consumers Matthew Chapman, 30 March 2012   HTC is putting its marketing in the hands of its customers as...     Marketing Guru on... why meaningless brand surveys do not matter Will Harris, 30 March 2012   The heyday of the meaningless survey is over, writes Will Harris, so...     Data marketers should stick to subjects consumers care about John V Willshere, 30 March 2012   The idea of making boring data fun may appeal to brands, but...     Brand Barometer: Social media performance of Change4life Gemma Charles, 30 March 2012   A look at the performance of Change4Life in social media over the...     Brand barometer: Luxury cars, which one is most prominent online? Gemma Charles, 30 March 2012   Jaguar is the subject of the largest number of discussions, with Porsche...       Also in the News   Google+ launches first TV ad jeremy lee, 30 March 2012   Nissan launches first short film Sara Kimberley, 30 March 2012   Virgin Media launches TV ad with Branson and Tennant John Reynolds, 30 March 2012       Blogs     Is good service really a hygiene factor? Heather Westgate, TDA   "The last six pitches we did were for clients that complained of terrible service elsewhere."...     Lindstrom: The Olympic Money Will Disappear Unofficial Partner   There are two very contrasting views about the post-London 2012 marketing landscape. There is...     Thanks P&G. Is This What Mums Really Need? Unofficial Partner   Mums are hot. We get it, but can we move on? P&G’s ‘Thank You, Mum’...     P&G should be helping war widows and not Olympic mums John Reynolds   Olympic sponsors have for the most part had an easy ride of it as the...     Three Things We Need From Tiger 2.0 Unofficial Partner   So, Tiger Woods has won again for the first time in three years. Big deal,...             Whitepapers     Direct Marketing / Acquisition Consultant - High Profile B2C Brand, Ad Lib to £32k + bonus + pension, Bristol Global Brand Manager - FMCG Drinks, Jarlett de Grouchy £45000 - £50000 per annum + Benefits, London Managing Director of Sales, Amscreen Competitive salary, London CRM Account Manager, Dynamic New Alliances £38K, London Senior Brand Manager, Kerry Foods Competitive Salary + Benefits, Egham Integrated Senior Account Manager, Michael Page Marketing £30000 to £35000 per annum, Leeds Head of Content, Michael Page Marketing £30000 to £40000 per annum, Leeds Account Director, Michael Page Marketing £35000 to £45000 per annum, Manchester Head of Events, EMR £70000 per annum + bonus + package, Buckinghamshire Senior Account Manager - Motivations and Incentives, Stonor £30,000 - 40,000 plus car and benefits, Oxfordshire     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Global Bulletin from Brand Republic - BlackBerry, Steve Williams, Nissan, PHD, McLaren View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news BlackBerry to refocus on business customers by Sarah Shearman 30 March 2012, 09:15AM BlackBerry-maker Research in Motion (RIM) plans to refocus its strategy on its business customers, as the Canadian comany reports a £78m loss in the fourth quarter. Steve Williams swaps OMD for PHD New York by Maisie McCabe 30 March 2012, 09:20AM Steve Williams, group chief executive at OMD Group, is leaving the agency and the UK to become president at Omnicom's sister agency PHD in New York. Nissan launches first short film by Sara Kimberley 30 March 2012, 10:50AM Nissan is launching its first short film, featuring Bollywood's hottest star Ranbir Kapoor. PHD hires Devoy for global strategy by Katherine Levy 29 March 2012, 11:26AM PHD Worldwide has appointed Malcolm Devoy to the newly created role of international strategy director. VCCP wins global McLaren ad brief by Jeremy Lee 29 March 2012, 11:20AM VCCP has picked up the global advertising account for the high-performance sports car manufacturer McLaren Automotive. Sony Mobile chief Pierre Perron on reviving the brand by Matthew Chapman 28 March 2012, 11:30AM Sony Mobile's president, North Western Europe, Pierre Perron, is putting speed and focus at the heart of the reborn brand's development following its buyout from Ericsson. Also in the news News Corp comes out fighting over Panorama claims by Maisie McCabe, 29 March 2012, 09:56AM Red Tomato Pizza 'fridge magnet' by TBWA\RAAD Dubai by , 29 March 2012, 02:35PM Tunisia seeks to lure back tourists following revolution by Matthew Chapman, 28 March 2012, 10:42AM Kayak.com 'search one and done' by Heimat Berlin by , 27 March 2012, 03:38PM W+K Amsterdam promotes Clay Mills to MD role by Sarah Shearman, 27 March 2012, 11:05AM Virgin Group appoints Yahoo! marketer to European role by Sarah Shearman, 27 March 2012, 08:30AM From Singapore - Chris Reed on partnership marketing The world's worst brand partnership....ever? 30 March 2012, 12:04AM Two vodkas: Two pop stars: Two brand partnerships 27 March 2012, 12:05AM Coca Cola gets iced by Americans who can't read..... 23 March 2012, 12:23AM Asia 2 - America 1 22 March 2012, 1:01AM SHINEDOWN, Shine Up and Shine on! 21 March 2012, 5:39AM Global Voices - posts from around the world Why every agency needs an Asian outpost Jonathan Briggs 30 March 2012, 11:30AM An advertising snapshot of Santiago Francesca Chang 28 March 2012, 11:30PM Latest jobs Head of Events Recruiter EMR Salary £70000 per annum + bonus + package Location Buckinghamshire Account Manager - Display Advertising Recruiter Amazon Salary Competitive Salary & Excellent benefits Location Newman Street, Central London W1 Digital Planner Buyer - International Entertainment Agency Recruiter Major Players Salary £25000 - £30000 per annum + Excellent Benefits Package Location City of London Senior Account Manager - Motivations and Incentives Recruiter Stonor Salary £30,000 - 40,000 plus car and benefits Location Oxfordshire Senior Marketing Specialist - Display Advertising Sales Recruiter Amazon Salary Competitive Salary & Excellent benefits Location Newman Street, Central London W1 Affiliate Manager - Mobile Network - London to Cologne (€30k+) Recruiter Propel Salary negotiable Location London BR Insight New Social Purchase Journey (Whitepaper) The consumer purchase journey has changed beyond all recognition in the ... Social Media Mastery: Making Technology Work for You (Webcast) Sometimes you may feel bombarded by all the demands that email, social n... How Valuable Is Your Customer Data? Easy Steps To Reach Its Full Revenue Potential (Whitepaper) In the current economic climate, it is vital that businesses are effecti... Online Advertising in 2012: A Waste Of Time Or Improving Your Bottom Line? (Webcast) With the explosion of online advertising, many brands have taken a scatt... Unlock The Secrets Of eBay And Amazon To Drive Product Sales (Whitepaper) Do you want to be an online retail master? By fully exploiting your onli... Cutting Edge Search: Innovations To Drive Mobile Sales (Webcast) Social media, local search and mobile search are colliding as people gra... 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