Friday, 3 August 2012

Breaking news from Brand Republic - NatWest, O2, Oddbins, Campaign Viral Chart, Trading places

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Latest news
NatWest IT disaster to cost £125m
NatWest IT disaster to cost £125m
by Loulla-Mae Eleftheriou-Smith
03 August 2012, 09:30AM
RBS has set aside £125m to cover the cost of its IT debacle in June, which left thousands of its 16.9 million accounts across RBS, NatWest and Ulster banks inaccessible to customers.
O2 parent starts marketing Skype rival
O2 parent starts marketing Skype rival
by Sarah Shearman
03 August 2012, 09:00AM
Telefónica Digital, the telecoms giant's digital business division, has launched the first campaign for its new mobile calling app TU Me, bringing it up against Microsoft's Skype.
Oddbins escapes legal action from 2012 organisers
Oddbins escapes legal action from 2012 organisers
by John Reynolds
03 August 2012, 09:01AM
Oddbins has escaped legal action from London 2012 organisers over its controversial Olympic marketing stunt, which highlighted how the chain has been prevented from referring to the Games in its marketing while pushing its discounts on wine.
Industry view: Will Opening Ceremony boost Britain's appeal abroad?
Industry view: Will Opening Ceremony boost Britain's appeal abroad?
by Ed Owen
03 August 2012, 08:30AM
Only one country could call on Bean, Bond and the Queen to sell itself to the world, but what did the inbound tourism industry make of the Olympic Opening Ceremony's smoking chimneys and skydiving sovereign?
Campaign Viral Chart: Zombies rule in Walking Dead ad
Campaign Viral Chart: Zombies rule in Walking Dead ad
by Ben Hall
03 August 2012, 09:55AM
An experimental ad for US drama 'The Walking Dead', created by Thinkmodo, has been shared more than any other ad this week, knowing DC Shoes from the top spot.
Trading places: this week's people moves
Trading places: this week's people moves
by Ed Owen
03 August 2012, 08:45AM
AMV BBDO makes three new management appointments and former McDonald's and Pizza Express man Steve Easterbrook is to lead Wagamama in this week's round-up of people moves across advertising, marketing and media.
Opinion
Think BR: The importance of brand equity
Think BR: The importance of brand equity
by Scott Cullather
03 August 2012, 08:30AM
It is not just established companies that have most to benefit from the idea of brand equity, writes Scott Cullather, managing partner, inVNT.
Think BR: The greatest show on earth
Think BR: The greatest show on earth
by Mike Baker
02 August 2012, 10:00AM
London 2012 is yet another reason for outdoor to celebrate, writes Mike Baker, CEO, Outdoor Media Centre.
Intelligence
Benetton's Gianluca Pastore on emulating the brand's glory days
Benetton's Gianluca Pastore on emulating the brand's glory days
by Matt Chapman
02 August 2012, 11:00AM
The clothing retailer's worldwide communication director faces the daunting task of returning it to the strong position it enjoyed in its 90s heyday
Double Standards: 'Most content that is funded by brands is shit'
Double Standards: 'Most content that is funded by brands is shit'
by
02 August 2012, 07:30AM
In today's always-on world, brands need to give less thought to the social media platforms themselves and more to creating engaging content that sits on them.
Also in the news
Fortune Cookie acquired by WPP's Possible Worldwide
by Ed Owen, 02 August 2012, 04:05PM
Time Out to boost circulation as a free magazine
by Nick Batten, 02 August 2012, 07:00AM
Air New Zealand calls £10m ad review
by Jeremy Lee, 02 August 2012, 07:30AM
Virgin Atlantic to revamp in-flight entertainment
by Sarah Shearman, 02 August 2012, 09:00AM
General Mills calls Nature Valley ad review
by Sara Kimberley, 02 August 2012, 07:30AM
Wonga counters 'hyperbole' with online debate platform
by Alex Brownsell, 02 August 2012, 09:00AM
Latest Blog Entries
Do cobblers' shoes need reheeling?
Rachel Brushfield, 03 August 2012
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Chris J Reed, 03 August 2012
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Tara Beard-Knowland, 02 August 2012
Older, Wiser, Consumer
Jonathan Weeks, 02 August 2012
Triple trouble: stagnant revenue, no profit growth and over-expensive acquisitions
Bob Willott, 02 August 2012
The book-bot
Greg Taylor, 02 August 2012
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