Thursday, 2 August 2012

Data & Direct Bulletin from Brand Republic - DoH, MRM Meteorite, VCCP me, Royal Mail, Aegis

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Department of Health plots direct and digital consolidation
Department of Health plots direct and digital consolidation
by Campaign Staff
02 August 2012, 07:30AM
The Department of Health has launched an estimated £50 million "winner takes all" pitch as it looks to consolidate its digital and direct accounts into a single agency.
MRM Meteorite scoops Direct Line Group DM
MRM Meteorite scoops Direct Line Group DM
by Sara Kimberley
02 August 2012, 10:45AM
Direct Line Group is consolidating its estimated £11 million direct marketing business into MRM Meteorite.
VCCP me hires Bell as creative partner
VCCP me hires Bell as creative partner
by Sara Kimberley
02 August 2012, 10:40AM
VCCP me has poached CMW's creative director, Jamie Bell, to become its creative partner.
Olympic rowing gold medal duo in Royal Mail stamp first
Olympic rowing gold medal duo in Royal Mail stamp first
by Noelle McElhatton
01 August 2012, 02:48PM
British Olympic gold medal winners Helen Glover and Heather Stanning are to be celebrated in a commemorative stamp that Royal Mail will print overnight and rush out tomorrow.
Aegis buys I Spy and Data2Decisions
Aegis buys I Spy and Data2Decisions
by Sarah Shearman
01 August 2012, 09:25AM
Aegis's performance marketing agency iProspect has acquired search and social agency I Spy for an undisclosed sum, while Aegis has also acquired analytics agency Data2Decisions (D2D).
Trend Report: Real time trading
Trend Report: Real time trading
by Mike Fletcher
31 July 2012, 05:48PM
This month Media Week attempts to unravel the complexities surrounding real time trading and spends time chatting with the industry's experts to find out what it is and how it works.
CREATIVE STRATEGY: WKD Euros campaign sets the standard for the Games
CREATIVE STRATEGY: WKD Euros campaign sets the standard for the Games
by Simon S Kershaw
31 July 2012, 02:00PM
Yawn. I don't know about you, but I'm already overwhelmed with the quantity and underwhelmed with the quality of advertising around the 2012 London Olympic Games.
BBH beats four to win £12m RAC advertising business
BBH beats four to win £12m RAC advertising business
by Anne Cassidy
02 August 2012, 10:30AM
RAC, the breakdown service, has appointed Bartle Bogle Hegarty to its £12 million ad account after a controversial and protracted pitch.
G2 Joshua hires Gyro's O'Mara
G2 Joshua hires Gyro's O'Mara
by Ed Owen
30 July 2012, 12:00PM
G2 Joshua has made two new appointments, hiring Carol O'Mara from Gyro London as business director, and Emma Baker from Archibald Ingall Stretton as account director.
Ben Wood: The geek will inherit the earth, but only if they're creative too
Ben Wood: The geek will inherit the earth, but only if they're creative too
by Ben Wood
02 August 2012, 07:30AM
There is a decent amount of excitement and noise in the industry at the moment around "performance marketing".
Mitchells & Butlers appoints AIS to digital brief
Mitchells & Butlers appoints AIS to digital brief
by Matthew Chapman
30 July 2012, 08:30AM
Mitchells & Butlers (M&B), the operator behind pub and bar brands including All Bar One, Toby Carvery, Harvester and O'Neill's, has appointed AIS and Underwired to develop its digital strategy.
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