Monday, 1 September 2014

The Wall > The #VeryBeautyTour takes off on Instagram

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The #VeryBeautyTour takes off on Instagram
Susan Billinge
01 September 2014, 2:04PM

Very.co.uk's #VeryBeautyTourBrands including Babyliss, Illamasqua, Nails Inc, Max Factor, Murad, Real Techniques and Bourjois will be showcasing their products on board Very.co.uk’s ‘Very Beauty’ bus, touring the UK this autumn.

The online fashion and beauty retailer’s £600,000 campaign has been designed, planned and executed by Posterscope, PSLive, Vizeum and Liveposter, bringing together digital out-of-home, experiential, social and user-generated content.

SMEs urged to recalibrate AdWords campaigns ahead of close variant changes
Elias Russezki
01 September 2014, 11:51AM

Google adwordsFrom September, advertisers using Google AdWords will no longer have the ability to de-select close variants. Close variants matching is an AdWords feature that allows ads to occur on misspellings and close variations to keywords within a campaign.

Infographic: The golden age of travel booking
Polly Becker
01 September 2014, 9:20AM

golden geeksThe results from a recent iProspect study into how older consumers (50+) use the internet when booking holidays showed one in three 50-69 year olds would make an online booking after watching video content about a destination.

Has the Ice Bucket Challenge reached its tipping point?
Jacqui Copas
29 August 2014, 2:32PM

ice bucket challenge by Anthony Quintano:FlickrFrom Dolly Parton, George W Bush and Oprah to this 'cute' two-year-old, everyone is doing it: unless you've been living under a rock for the past fortnight, your news feed is probably as full as ours with the now infamous Ice Bucket Challenge.

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