Friday, 5 May 2017

Carat trials out-of-hours emails ban | Airbnb calls global creative pitch

Campaign 18:05

Campaign 18:05
May 05, 2017
The five things you need to know today

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Carat trials out-of-hours emails ban
Carat trials out-of-hours emails ban

Gurjit Degun

Carat, the Dentsu Aegis Network media shop, is trialling a new email policy to encourage better health among employees.

Tech
Facebook Messenger search is turning up risqué results
Facebook Messenger search is turning up risqué results

Emily Tan & Simon Gwynn

Facebook Messenger is suggesting pages for escort agencies to users unlikely to be looking for them, Campaign has found.

Advertising
Airbnb calls global creative pitch
Airbnb calls global creative pitch

Emily Tan

Airbnb has called a global creative agency review and incumbent agency TBWA\Chiat\Day is declining to take part.

Marketing
Muslim mums feel under-valued by brands, says survey
Muslim mums feel under-valued by brands, says survey

Gemma Charles

Increasing the visibility of Muslim families in mainstream marketing could help improve race relations, according to a survey of mothers.

Media
RadiumOne launches brand safety division
RadiumOne launches brand safety division

Omar Oakes

RadiumOne is aiming to take advantage of Google's brand safety woes by launching a division dedicated to tackling fraud and increasing transparency.

 

Also in the news
Number of female Cannes Lions judges doubles

The number of women on Cannes Lions juries has doubled to 43% in the past five years, according to the organisers who have today announced the 2017 jury list.

Labour Party ad questions May's 'strong and stable' slogan

The Labour Party is questioning prime minister Theresa May's decision-making in its latest ad.

Delta Airways threatens family with jail to get them off flight

Another US aeroplane row has seen a family with two young infants booted off a plane for refusing to give up a seat they had bought for their child.

Disruption: what's the point of it?
Promoted
Disruption: what's the point of it?

Jason Foo, BBD Perfect Storm

Adland needs to disrupt its own thinking and work out how to align brands with beliefs that stand out to discerning consumers

Learning to win with a lot less
Promoted
Learning to win with a lot less

Claus Wittenborg, Advance

Marketers are overwhelmed with possibilities. How do they choose the right approach?


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