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 | | | | | Ministers have threatened to crack down on ads by credit companies offering short-term "payday loans" at high interest rates. | | |
 | | | | | Google's latest privacy policy has come under fire from European data regulators, who claim their initial analysis shows the policy does not comply with their regulations and have reiterated calls for Google to delay its introduction. | | |
 | | | | | Matt Stannard, chief technology officer at search and social marketing agency 4Ps (below), explains what advertisers need to know about the changes to Google's privacy policy. | | |
 | | | | | It is understandable that some observers in the advertising industry choose to celebrate when a media independent claims a chunk of business against the marketing behemoth WPP. | | |
 | | | | | Scott Logie, the managing director of Occam, has been promoted by parent company St Ives to a group-wide strategic marketing director role. | | |
 | | | | | WPP's 24/7 Real Media is entering the real time bidding (RTB) market, integrating it into its proprietary ad management technology Open AdStream for publishers and advertiser clients. | | |
 | | | | | A Twitter data mining tool, Historics, is now able to examine tweets and trends from the social network that are up to two-years old. | | |
 | | | | | Experiential campaigns will be governed by a new code, as part of a plan to strengthen self-regulation of UK marketing. | | |
 | | | | | Molson Coors, the beer company and distributor behind Grolsch and Carling, has launched a below-the-line marketing drive for its Animée brand, said to target the "crucial" female sector, with sampling activity across supermarkets and a partnership wi... | | |
 | | | | | GroupM, WPP's media arm, has appointed Ellie Edwards, formerly managing director of ad network Hi-Media, as UK managing director of its performance agency Quisma, which launches today. | | |
 | | | | | Deezer and Via.me are among the first brands attempting to reach 'social media influencers' with the new social media targeting service from PeerIndex, the social influence company. | | |
 | | | | | Thomas Cook is streamlining its affiliate marketing partnerships across its European markets to deliver better targeted advertising and messaging to consumers online. | | |
 | | | | | T-Mobile, O2 and Vodafone's Facebook sites have been inundated with hundreds of comments asking them to pull their advertising support of News International's new Sunday edition of The Sun. | | |
 | | | | | Almost two thirds of Brits (64%) said mobile phones were the most unacceptable device on which to receive unwanted advertising, according to research by YouGov. | | |
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