Campaign Daily Fix - Agent Provocateur, Paddy Power, Nike, PepsiCo International, Orange Gold Spot, Aegis

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest News Agent Provocateur blasted for exposing children to fetish gear by Matthew Chapman, 01 August 2012, 08:21AM Agent Provocateur has drawn the wrath of the advertising watchdog for exposing children to a video of women in fetish gear terrorising a half-naked woman in a nightgown. Paddy Power's tongue-in-cheek kidney ad escapes ban by Sarah Shearman, 01 August 2012, 08:03AM A Paddy Power radio ad has escaped censure from the advertising watchdog despite 27 complaints, including one from the Kidney Wales Foundation, which claimed the spot could distress patients. Nike runs quick turnaround Radcliffe ad by John Reynolds, 01 August 2012, 10:01AM Nike has produced a quick-turnaround digital outdoor and print campaign staring Paula Radcliffe, just days after she pulled out of the Olympics. Ad watchdog bans PepsiCo soft drink ad by Loulla-Mae Eleftheriou-Smith, 01 August 2012, 11:30AM PepsiCo International has been rapped by the Advertising Standards Authority (ASA) for a "harmful" and "irresponsible" digital ad campaign for its Mountain Dew Energy drink. Orange Gold Spot bamboozles The Sweeney by Daniel Farey-Jones, 01 August 2012, 12:35PM Orange is to release its latest "gold spot" cinema ad, featuring Ray Winstone and Ben Drew in their roles from the forthcoming film version of 'The Sweeney', on Friday. Aegis buys I Spy and Data2Decisions by Sarah Shearman, 01 August 2012, 09:25AM Aegis's performance marketing agency iProspect has acquired search and social agency I Spy for an undisclosed sum, while Aegis has also acquired analytics agency Data2Decisions (D2D). Promotion: Campaign Media Awards In recognition of the growing diversity of media thinking, the Campaign Media Awards reward campaigns where media made a real difference. Entry deadline: Thursday 9th August www.campaignmediaawards.com Latest Work Old Spice 'I will live forever' by Wieden & Kennedy Portland 30 July 2012, 02:47PM Old Spice converts a geek into a muscle-bound paragon of manliness in its latest spot by Wieden & Kennedy Portland. Duracell 'day in the life' by Woods Witt Dealy & Sons 30 July 2012, 02:01PM Jay-Z stars in a new integrated campaign for Duracell, created by NY-based Woods Witt Dealy & Sons. Terrence Higgins Trust 'condom moment' by LOKI/Inferno 27 July 2012, 11:44AM Terrence Higgins Trust has released a promotional film to drive home the message that people should always use a condom. Target 'back to college' by Wieden & Kennedy Portland 26 July 2012, 10:33AM Wieden & Kennedy Portland has created a US-based campaign for the retailer Target. Also in the News Rupert Murdoch's Daily to axe 50 staff by John Reynolds, 01 August 2012, 10:51AM DCM and Primesight roll out interactive cinema six-sheets by Loulla-Mae Eleftheriou-Smith, 01 August 2012, 10:30AM London 2012 marketing chief to campaign for Obama by John Reynolds, 01 August 2012, 08:05AM Adidas has the edge on Nike's similar TV advertising campaigns by Richard Alford, managing director, M&C Saatchi, 01 August 2012, 12:00AM Blogs Where was the shooting on the BBC? Jeremy Lee, 31 July 2012, 12:07PM CHANGE THE QUOTE TO FIT Dave Trott, 31 July 2012, 8:07AM A thousand twangling instruments Lolly and Nat, 30 July 2012, 1:07PM Someone Should’ve gone to Specsavers… Lolly and Nat, 26 July 2012, 9:07AM Social, Mobile and Urban â€" The Games come to London Jonathan Akwue, 25 July 2012, 5:07PM IS ALL PUBLICITY GOOD PUBLICITY? Dave Trott, 24 July 2012, 8:07AM More Blogs Latest Jobs Head of Moving Image Production Competitive, NW London Account Director - London Agency, Integrated / Promotional / FMCG £43k - £55k dependent on experience, plus benefits, Central London Account Director £45000 - £50000 per annum, London Account Manager - direct & digital marketing - iconic brand - London up to c.32k- dep on exp, London Account Director - ATL/Brand £45-55k + Benefits, Central London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2012 All rights reserved