marketing your business online: The Wall > Google boosts social media presence as it buys Wildfire for $250m

Wednesday, 1 August 2012

The Wall > Google boosts social media presence as it buys Wildfire for $250m

Google boosts social media presence as it buys Wildfire for $250m

01 August 2012, 2:36PM

Interesting one here. Google has bought social media management firm Wildfire Interactive as part of its efforts to boost its social media.

Google has reportedly paid $250m for the firm and co-founders Victoria Ransom, who blogs here, and Alain Chuard will join the search giant.

Twitter's grabbing the social media Olympics headlines - so what is happening on Facebook?

01 August 2012, 2:23PM

As the world's first social Olympics is in full swing, it is fair to say that Twitter has been the social media platform, which is grabbing the most headlines, for the right and wrong reasons.

Future social: the camera never lies

01 August 2012, 1:49PM

As the debate rumbles on about a perceived decline in quality journalism, could a more visual web improve it or put another nail in its coffin?

When I rushed home from work the other day I was hoping to catch a glimpse of the Olympic torch carried through my neighbourhood. Stuck on a packed train, I realised I was going to miss it. So I did the next best thing and hopped onto Twitter to see it all unfolding in the palm of my hand. It wasn't the written updates I wanted to see, it was the photos.

Obama and Romney Presidential campaign teams launch innovative new social apps

01 August 2012, 11:43AM

The American presidential candidates have stepped up the online campaign in the last couple of days. Both incumbent President Obama and his Republican challenger Mitt Romney have chosen to launch mobile apps, although they do very different things.

Which Olympic Nation tops the table with Facebook Fans?

01 August 2012, 9:35AM

Facebook has become one of the key channels for supporters to connect and engage with their national Olympic team. Facebook has listed 58 National Olympic team Fan Pages from major nations like the USA to smaller times including Bhutan and the Bahamas.

Is it right to arrest Twitter trolls?

01 August 2012, 9:34AM

It's been a good week for Twitter outrage, but a bad week for the people at the centre. Diver Tom Daley has been on the receiving end of some vicious tweeting; a journalist for the Independent was chucked off Twitter for criticising NBC over shoddy Olympics coverage (though since reinstated), and a 17 year-old has been picked up from a guesthouse, arrested and given a harassment warning as the presumed sender of the abusive tweets to Daley.

Trolling visualised: Top 150 words from 2051 tweets by @Rileyy_69

01 August 2012, 9:13AM

This is quite a scary looking tag cloud created by @adrianshort looking at the tweets of @Rileyy_69 who was arrested yesterday for sending abusive tweets to British Olympic diver Tom Daley.

The teenager who sent the malicious tweets was given a harassment warning, which seems a proportionate response after some questioned whether he should have been arrested in the first place.

Just 1.4% of the UK population owns a tablet and an e-reader [infographic]

01 August 2012, 8:33AM

The National Readership Survey has developed a series of infographics, the first of which we have here, detailing the readership of newspapers and magazines on tablets and e-readers.

It is no secret that these platforms are developing at an incredibly fast rate, and that media brands are increasingly being consumed on these digital devices. In fact, over the last year, readership on tablets and e-readers has doubled.

Twitter restores Guy Adams' account as it admits "we did mess up"

01 August 2012, 7:59AM

It was a storm in a Twitter cup. Guy Adams the Independent journalist who had his account suspended, after publishing the email address of an NBC executive, has had his Twitter account reinstated.

Nelson's Column: Mobile App Revolutionises Exhibitor Engagement at Golf Event

31 July 2012, 12:18PM

Experiential or engagement marketing attempts to connect more strongly consumers with brands by “engaging” them in a dialogue and two-way, cooperative interaction. In today's world CMOs are focused more than ever on returns on investment. This is putting pressure on Event & Exhibition organisers to deliver more value.