Thursday, 2 August 2012

Media AM - Arcadia awards £4m account, Time Out goes free, Mindshare, Olympic Bitch's Diary, Stevie Spring and more

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Media AM Bulletin
 
 
 
*   Latest News
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Topshop: part of Sir Philip Green's Arcadia group
Maxus wins £4m Arcadia account
Mark Banham, 02 August 2012

Arcadia, the high-street retail group owned by Sir Philip Green, has awarded...

  
Time Out: switches to a free model
Time Out to boost circulation as a free magazine
Nick Batten, 02 August 2012

Time Out has confirmed plans to drop its coverprice and become a...

  
Green: leading a team of 80
Chris Green to head global strategy at Mindshare
Jeremy Lee, 02 August 2012

Mindshare has hired Chris Green, the brand and business planning director at...

  
Daily Mirror: celebrates Bradley Wiggins' Olympic win
Trinity Mirror reports 19% lift in pre-tax profits
John Reynolds, 02 August 2012

Daily Mirror publisher Trinity Mirror has reported a 19% lift in pre-tax...

  
Free as a bird: Stuart Newman before the Olympics Opening Ceremony
Olympic Bitch's Diary
Media Bitch, 02 August 2012

This week Bitch studies an Aegis man's spectacular entrance, goes a bit...

  
Outdoor Plus: extends shopping mall offering
Outdoor Plus takes large format screens into shopping malls
Nick Batten, 02 August 2012

Outdoor Plus, the outdoor media owner, has revealed plans to drive into...

  
Sky Movies: promotes The Muppets
Sky escapes pay-TV film restrictions
Maisie McCabe, 02 August 2012

BSkyB will not face restrictions in the pay-TV film market, the Competition...

  
Spring: returning to adland
Engine recruits Stevie Spring to non-executive role
Campaign staff, 02 August 2012

Stevie Spring, the former chief executive of Future publishing and an advertising...

  
Out and About: meets Blur's Alex James
Out and About Olympic Special
Mark Banham, 02 August 2012

Out and About attends Blur's Olympic warm-up gig with Spotify, gets themed...

  
Noel Edmonds: Deal or no Deal host
PG Tips adds logo to C4 quiz show mug
Ed Owen, 02 August 2012

PG Tips, the Unilever-owned tea brand, has struck a deal to place...

  
Bradley Wiggins (photo by David Iliff. License: CC-BY-SA) 3.0
Wiggins' gold provides another Olympic tweet moment
Sarah Shearman, 02 August 2012

Twitter's role in linking fans with athletes and the Olympics has been...

  
*   Also in the News
*
Media Week Awards shortlist revealed
Staff, 01 August 2012
Aegis buys I Spy and Data2Decisions
Sarah Shearman, 01 August 2012
Interview: John Ridding of the FT on paywalls and passion
Maisie McCabe, 01 August 2012
Media Agenda: Tracy De Groose, managing director, Carat
Georgina Brazier, 01 August 2012
 
 
Blogs
From hi-fi to wi-fi: the growth of digital radio
John Carroll

My earliest memory of radio was listening to the Top 40 countdown on Radio 1...

Great expectations… but it’s the taking part that counts and we can all take part
Claire Emes

At the 2008 Beijing OIympics GB exceeded expectations by finishing 4 th in the medal...

Are tablets the future of advertising?
Sue Unerman

source: Marc Chagall At a drinks party recently one magazine editor confided in me...

The tech: agency nexus
Rhys McLachlan

Technology is becoming more important to the way media agencies work, it's transforming what is...

“So tell me what you Want, what you really, really Want”
Louise Brice

If recent reports are to be believed Facebook are rumoured to be launching a new...

How did Mail Online become a profitable newspaper site?
Arif Durrani

Mail Online publisher Martin Clarke: "Many in the newspaper business believed paywalls were the only viable digital future for newspapers....

19-4 to Sponsors in Olympic perimeter lock-down
Ivan Clark

As it's so hot in London today I thought I'd cool down by going out...

Controlling the uncontrollable â€" O2’s social media master class
Claire Emes

O2's service outage this time last week - which led to almost 8 million customers...

 
 
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