Monday, 1 September 2014

Digital AM - Ben & Jerry's, Samsung's Ice Bucket Challenge, Sainsbury's, Dyson, Amazon

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Ben & Jerry's seeks 'social change' with global CSR campaign
Ben & Jerry's seeks 'social change' with global CSR campaign
by Sara Spary
01 September 2014, 08:46AM
Ice cream brand Ben & Jerry's kicks off its 2014 'Join Our Core' global contest today, calling on social enterprise start-ups to compete for a $10,000 (£6,000) cash prize.
Campaign Viral Chart: Samsung's Ice Bucket Challenge and TD Bank emotive spot conquer
Campaign Viral Chart: Samsung's Ice Bucket Challenge and TD Bank emotive spot conquer
by Sara Kimberley
01 September 2014, 10:41AM
TD Bank's emotive ad and Samsung Galaxy's comical Ice Bucket Challenge ad sit in first and second place in this week's Campaign Viral Chart.
4 tips to inspire the next generation of digital talent
4 tips to inspire the next generation of digital talent
by Natalie Gross
01 September 2014, 09:07AM
The Government is introducing "computer coding" to the national curriculum for students as young as five. Natalie Gross, chief executive of Amaze and BIMA committee member, looks at how to inspire the next generation of digital talent.
Sainsbury's launches Tu brand online as it plots £1bn fashion business
Sainsbury's launches Tu brand online as it plots £1bn fashion business
by Alex Brownsell
01 September 2014, 09:07AM
Sainsbury's has begun selling its Tu clothing range online, as part of plans to transform the fashion sub-brand into a £1bn business.
Dyson expected to launch first robotic vacuum cleaner
Dyson expected to launch first robotic vacuum cleaner
by Alex Brownsell
01 September 2014, 09:00AM
Dyson is expected to launch its first robotic vacuum cleaner later this week, following the launch of a cryptic YouTube video.
Why great things happen when UX design meets marketing expertise
Why great things happen when UX design meets marketing expertise
by Adam Powers
01 September 2014, 08:00AM
Some of the biggest successes come when marketing and UX are joined at the hip as partners, writes Adam Powers, head of UX and digital design at BBH
Why Amazon should tread carefully in the wake of its Twitch.tv acquisition
Why Amazon should tread carefully in the wake of its Twitch.tv acquisition
by Richard Smith
29 August 2014, 03:00PM
Amazon pipped Google in the battle for Twitch.tv, the live streaming video platform which focuses on gaming-related content. Richard Smith, account director, business planning - intelligence, at Mindshare UK explains, explains why Amazon paid nearly ...
Walkers transforms London bus stops into Twitter-activated vending machines
Walkers transforms London bus stops into Twitter-activated vending machines
by Sara Spary
29 August 2014, 12:10PM
Walkers has transformed three London bus stops into tweet-activated vending machines as part of its ongoing 'Do us a Flavour' campaign.
Apple invitation sparks iPhone 6 and smartwatch fever
Apple invitation sparks iPhone 6 and smartwatch fever
by Shona Ghosh
29 August 2014, 11:45AM
Apple has sent out press invitations to a "special event" on 9 September, when it is widely expected to launch at least one new iPhone and a smartwatch.
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From the blogs

Infographic: The golden age of travel booking
Polly Becker
01 September 2014, 9:20AM
Has the Ice Bucket Challenge reached its tipping point?
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29 August 2014, 2:32PM
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Susan Billinge
29 August 2014, 1:23PM
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The Wall
29 August 2014, 10:04AM
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