Media AM -The X Factor, BBC Trust, Havas UK, Campaign Viral Chart, Bauer Radio

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01st September 2014

The X Factor returns with highest launch audience since 2011 The 11th UK series of 'The X Factor' launched to a peak audience of 10.6 million, the highest for three years, according to unofficial overnight figures. Former FT chief executive Rona Fairhead hired as BBC Trust chairman Rona Fairhead, the former chairman and chief executive of the Financial Times Group, is set to become the next BBC Trust chairman. Havas UK revenue climbs 22% in Q2 Havas has reported income before tax of €94 million (£74.2 million) across the first half of the year, up 5.6 per cent year on year, as UK revenues surged almost 20 per cent in the same period. Campaign Viral Chart: Samsung's Ice Bucket Challenge and TD Bank emotive spot conquer TD Bank's emotive ad and Samsung Galaxy's comical Ice Bucket Challenge ad sit in first and second place in this week's Campaign Viral Chart. Paddy McGuinness joins Bauer Radio for Sunday morning show Bauer Media has hired Paddy McGuinness, the host of ITV's 'Take Me Out', to present a Sunday show across its radio stations in the North of England and Scotland. Latest blogs Ahead of magazine circulation reports on 'ABC Day', PPA's Papworth takes stock It is only "ABC Day" to those in the media business. For readers it's just another great day to interact with their favourite brands, says James Papworth, marketing director of PPA. Why IPC Media joined the CMA The mighty and venerable consumer magazine publisher IPC Media, 150 years old and with 60-plus brands in its stable, is the latest new type of member at the Content Marketing Association, so why the shift? Why Yahoo is challenging on-demand TV firms Netflix, Amazon and Hulu Carat's Matthew Eagle outlines why Yahoo is moving into online video and the opportunities this space offers advertisers. Jerry Wright explains the changes to regional newspaper figures How did the recent changes to ABC's Regional Publication reporting come about and why were they introduced? ABC's chief executive Jerry Wright explains. NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators Following Campaign's revelation that the NPA has started a review of its requirements for audience measurement this month, Simon Redican, chief executive of the National Readership Survey explains why after a 56 year partnership, the company welcomes the move.

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