Former News UK commercial chief Paul Hayes dies | Global puts education top of media agenda

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Campaign: Media May 02, 2017

Media news and analysis, powered by Media Week Former News UK commercial chief Paul Hayes dies Gideon Spanier Media industry leaders have paid tribute to Paul Hayes, the former commercial chief of News UK, who has died aged 55. Global puts education top of media agenda Gideon Spanier The Global Academy gives hands-on experience to students to prepare them for a career in media. Facebook accused of helping advertisers target vulnerable teens Emily Tan Leaked documents of an internal report by Facebook executives indicate the social network helps advertisers target teenagers who feel "worthless", "overwhelmed" and a "failure". An alternative view of alternative facts Andy Nairn Most problems in the real world stem from technically true data that is simply misleading if viewed in a certain way. Google and Facebook now control 20% of global adspend Emily Tan Google and Facebook control 20% of all media ad spend worldwide, up from 11% in 2012. AA urges govt to create advertising tax breaks for SMEs Omar Oakes The government should create advertising tax breaks for smaller companies as part of its new industrial strategy, the Advertising Association has urged. Sorrell says Google is doing more than Facebook to allay brands' concerns Gideon Spanier Google has done "a considerable amount" to allay concerns about brand safety but Facebook "haven't done as much", according to Sir Martin Sorrell. Rupert Murdoch 'in talks' to buy Tribune Media Emily Tan Rupert Murdoch-owned 21st Century Fox is reportedly in talks with private equity firm Blackstone to buy television station operator Tribune Media. At first NewFronts, Twitter announces 14 new live streaming partnerships Ilyse Liffreing BuzzFeed, Cheddar, MLB, the WNBA, the NFL and Bloomberg are among the content partners helping transform the platform into a content destination. Top ten talks of TED2017: It's going to be OK, folks Kevin Chesters O&M London's chief strategy officer shares his takeaways from the TED2017 conference, and explains why there is still cause for optimism. Entries open for 2017 Media Week Awards Gideon Spanier Entries have opened for the 2017 Media Week Awards, the most coveted awards in UK commercial media. Review recap: Subaru, Halls Staff Campaign's weekly round-up of account reviews across advertising and media. Promoted The importance of being obvious Nicholas Ye, The Secret Little Agency The obvious correlation between creativity and effectiveness should not be overlooked Promoted Creativity with purpose Eka Ruola, hasan & partners Group Building campaigns around a big idea that has no business or audience purpose is unlikely to lead to the result clients expect If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Finance Director £80,000.00 Morgan Rutherford Associates, London Head of Brand Solutions - Commercial Partnerships- Correction £50000 - £55000 per annum + commission Ultimate Asset, London Programmatic Strategy Lead - Premium Digital Publisher - £60k £60000 per annum + Bonus Ultimate Asset, London Media Sales Manager £45,000 + uncapped com OTE £80,000 b3-media, London Senior Sales Manager / Sales Manager Competitive salary plus bonus scheme Great British Chefs, London (Greater) Social Media Executive £competitive + bonus + benefits Havas Group, London (Central), London (Greater) Partnerships Manager Competitive + Bonus + Benefits Havas Group, London Influencer Account Manager £ on application Havas Group, London (Central), London (Greater) Influencer Account Manager £ on application Havas Group, London (Central), London (Greater) AV Account Executive Competitive + Bonus + Benefits Havas Group, London (Central), London (Greater)

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