Cadbury launches ads for singles bars | Top 10 TED talks | Why creatives need rest

 

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Campaign: Agencies May 02, 2017

Cadbury launches five ads to promote singles bars Omar Oakes Cadbury has launched a £6m "Singles sensations" campaign to champion five of its singles bars across separate TV spots. Top ten talks of TED2017: It's going to be OK, folks Kevin Chesters O&M London's chief strategy officer shares his takeaways from the TED2017 conference, and explains why there is still cause for optimism. Dear creatives, it's time to join a movement for rest Alex Grieve and Adrian Rossi After all, rest is not a tax on creativity but an investment in it. When crabs write the script: How Zoopla made its new ad campaign Augusto Sola For 101's first campaign for Zoopla, Augusto Sola and Ryan Delehanty decamp to Costa Rica to show how hermit crabs are as mad about moving house as the UK public. AA urges govt to create advertising tax breaks for SMEs Omar Oakes The government should create advertising tax breaks for smaller companies as part of its new industrial strategy, the Advertising Association has urged. How Cancer Research UK got people clicking through on World Cancer Day Staff Devicescape and Cancer Research UK explain how they raised awareness via mobile using hotspots. Unlimited launches 200-person CRM agency in Bristol Omar Oakes Unlimited Group is joining together two Bristol-based agencies to create a new CRM shop that will be one of the largest outside London. Golding's agenda at the IPA will help demystify creative tech Jeremy Lee Sarah Golding has laid out an agenda that should shine a light on bad digital practice and hopefully banish it forever. An alternative view of alternative facts Andy Nairn Most problems in the real world stem from technically true data that is simply misleading if viewed in a certain way. Private view: Time to get dealt another dud (with Trevor Beattie and Andy Jex) BMB's Trevor Beattie and Saatchi & Saatchi's Andy Jex review ads from Highways England, Sky Mobile, Waitrose, Dreams and Taskmaster. Campaign TV: Where to seek inspiration outside advertising James Page If you want to stay inspired, sometimes it's best to look outside your work, top creatives said at the D&AD Festival this week. Review recap: Subaru, Halls Staff Campaign's weekly round-up of account reviews across advertising and media. Research start-up Attest hires former Vizeum innovation head and Eventbrite marketer Emily Tan On-demand research firm Attest has hired Vizeum's former head innovator, Chrissy Totty, and Eventbrite's head of growth, Mark Walker. Promoted A duty to lead Graham Warsop, the Jupiter Drawing Room (South Africa) Independent agencies have a very special gene in their DNA that requires them to lead, not follow The Work Pampers "Little fighters" by Saatchi & Saatchi London Pampers takes a much more sombre turn from its memorable "Poo face" ad in a campaign by Saatchi & Saatchi London for the new Preemie Protection nappies for premature babies, which are three sizes smaller than a regular newborn nappy. F&F "Supermarket Woman" by ODD The Supermarket Woman is fun. She's flirty and spontaneous. Ronseal "Ronseal the weekend" by BJL Ronseal and Channel 4 go head to head to win over viewers for the bank holiday weekend. More TRENDING Compulsive content: when Netflix is competing with sleep are we entertaining ourselves to death? Nicola Kemp When consumers are constantly available via digital devices, but anxious about losing that link, the opportunities - and ethical implications - for brands are seemingly endless. John Lewis aims to put a smile on Britain's face with ambitious summer campaign Simon Gwynn A series of specially commissioned illustrations depicting the quirks of the British summertime will appear in John Lewis stores nationwide today, as the retailer launches its biggest ever customer engagement push. Promoted March's Aerial Awards winner: National Counter Terrorism Policing HQ 'Multiple Bombings' Radiocentre If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Strategy Director 100k plus + bens Direct Recruitment, London (Central), London (Greater) Head of Planning Up to £90k DOE air recruitment, London (Central), London (Greater) Account Director - Content Marketing Agency £50-65k plus benefits The Jefferson Group, Shoreditch area, London ACCOUNT DIRECTOR – B2B international events and global toolkits – Twelve month contract £40k-55k depending on experience Judi Patton, London (Central), London (Greater) SENIOR ACCOUNT DIRECTOR– Retail / telecoms – South West London £50-60k Judi Patton, South West London Offline Media Manager and Digital Media Manager Competitive McCann Central, Shirley, Solihull Senior Creative Strategist Competitive Package + Benefits Retail Week, London (Central), London (Greater) Designer £26,000- £28,000 Kumon, Ealing Broadway, London (Greater) Social Creative £competitive Havas Group, London (Central), London (Greater) Adviser (Campaigns) £29,200 National Farmers Union, Stoneleigh, Coventry

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