Heineken UK head of marketing: Trends happen in minutes, not years | LV= pays tribute to 'extremely talented' marketer Guy Hedger | Cadbury launches five ads to promote singles bars

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Campaign: Brands May 02, 2017

Brand news and analysis, powered by Marketing Heineken UK head of marketing: Trends happen in minutes, not years Cindy Tervoort Cindy Tervoort shares some of the lessons and experiences from her marketing career. LV=pays tribute to 'extremely talented' marketer Guy Hedger Simon Gwynn The chief executive of LV=has led tributes to Guy Hedger, the brand and marketing director of the insurer, who was shot dead at his home in Dorset on Sunday morning. Cadbury launches five ads to promote singles bars Omar Oakes Cadbury has launched a £6m "Singles sensations" campaign to champion five of its singles bars across separate TV spots. The new escapism: Why brands must be bolder in entertaining consumers Nicola Kemp At a time when seeking space from the noise, literally and metaphorically, gathers pace among consumers, escapism is being reimagined for the digital generation. How Cancer Research UK got people clicking through on World Cancer Day Staff Devicescape and Cancer Research UK explain how they raised awareness via mobile using hotspots. How brands can up their e-retail game through marketplaces Raj Jerath Brands, if you don't place your products on the right environments, someone else will. Financial brands: Stop marketing and start solving problems Deborah Keay Banks don't obviously solve any real world money problems but challenger brands like Monese and Revolut are finding ways to meet new objectives. Top ten talks of TED2017: It's going to be OK, folks Kevin Chesters O&M London's chief strategy officer shares his takeaways from the TED2017 conference, and explains why there is still cause for optimism. AA urges govt to create advertising tax breaks for SMEs Omar Oakes The government should create advertising tax breaks for smaller companies as part of its new industrial strategy, the Advertising Association has urged. Coalition of chaos: Tory messaging or pollsters' plight? Martin Boon Watch the Tories highlight the weakness of "Prime Minister Corbyn", says Martin Boon, director of ICM Unlimited. Promoted The importance of being obvious Nicholas Ye, The Secret Little Agency The obvious correlation between creativity and effectiveness should not be overlooked Promoted Creativity with purpose Eka Ruola, hasan & partners Group Building campaigns around a big idea that has no business or audience purpose is unlikely to lead to the result clients expect Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Agency Account Manager - Healthcare/Pharmaceutical £30000 - £35000 per annum Regan & Dean Recruitment Limited, London, City of London Sales Account Director- Content Marketing & Native Distribution £50000 - £60000 per annum + competitive commission & benefits Ultimate Asset, London Global Senior Insight Manager | Premium Beer Company £44000 - £61000 per annum + bonus Elizabeth Norman International, Woking, Surrey / London Graphics Designer Competitive PokerStars, London (Central), London (Greater) Marketing Manager £40,000 + 11% bonus and excellent company benefits/perks Center Parcs, Ireland Supporter Journey Planning Manager £45,000 per annum. Anthony Nolan, London (North), London (Greater) Director of Marketing & Communications Competitve + Benefits Chubb, London (Greater) Director of Brand and Public Fundraising Circa £75,000 per annum Leonard Cheshire, London (Central), London (Greater) B2B Account Manager £competitive + Benefits Bray Leino, Filleigh, North Devon Senior Customer Data Analyst – Loyalty Competitive Salary + benefits Debenhams, London Support Centre in Regents Place, NW1 3FG.

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