Tuesday, 2 May 2017

Former News UK commercial chief Paul Hayes dies | Facebook accused of helping advertisers target vulnerable teens

Campaign 18:05

Campaign 18:05
May 02, 2017
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Former News UK commercial chief Paul Hayes dies
Former News UK commercial chief Paul Hayes dies

Gideon Spanier

Media industry leaders have paid tribute to Paul Hayes, the former commercial chief of News UK, who has died aged 55.

Tech
Facebook accused of helping advertisers target vulnerable teens
Facebook accused of helping advertisers target vulnerable teens

Emily Tan

Leaked documents of an internal report by Facebook executives indicate the social network helps advertisers target teenagers who feel "worthless", "overwhelmed" and a "failure".

Advertising
Cadbury launches five ads to promote singles bars
Cadbury launches five ads to promote singles bars

Omar Oakes

Cadbury has launched a £6m "Singles sensations" campaign to champion five of its singles bars across separate TV spots.

Marketing
LV=pays tribute to 'extremely talented' marketer Guy Hedger
LV=pays tribute to 'extremely talented' marketer Guy Hedger

Simon Gwynn

The chief executive of LV=has led tributes to Guy Hedger, the brand and marketing director of the insurer, who was shot dead at his home in Dorset on Sunday morning.

Media
Rupert Murdoch 'in talks' to buy Tribune Media
Rupert Murdoch 'in talks' to buy Tribune Media

Emily Tan

Rupert Murdoch-owned 21st Century Fox is reportedly in talks with private equity firm Blackstone to buy television station operator Tribune Media.

 

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