Wednesday, 3 May 2017

Crozier to leave ITV | iPhone and iPad sales drop | IPG Mediabrands global CEO steps down

Campaign Breakfast Briefing

Campaign Breakfast Briefing
May 03, 2017
Adam Crozier to leave ITV after seven years
Adam Crozier to leave ITV after seven years

Gurjit Degun

Adam Crozier, ITV's chief executive, is leaving after seven years "to move to the next stage" of his career.

Apple iPhone and iPad sales drop
Apple iPhone and iPad sales drop

Gurjit Degun

Apple sold fewer iPhones and iPads over the first three months of the year, its second quarter results have revealed.

Sainsbury's pre-tax profit falls 8%
Sainsbury's pre-tax profit falls 8%

Gurjit Degun

Sainsbury's has reported an 8.2% fall in pre-tax profit to £503m from £548m for 2016.

IPG Mediabrands global CEO Henry Tajer steps down
IPG Mediabrands global CEO Henry Tajer steps down

I-Hsien Sherwood

Chairman Philippe Krakowsky assumes control of holding company's media agency network.

Richard Branson hails 'world's first dyslexia sperm bank' for charity launch
Richard Branson hails 'world's first dyslexia sperm bank' for charity launch

Omar Oakes

Sir Richard Branson is fronting the launch of a new charity, Made By Dyslexia, which is promoting the world's first "dyslexic sperm bank".

Mobile pushes down ad viewability levels
Mobile pushes down ad viewability levels

Simon Gwynn

The growth in mobile adspend is contributing to a decline in ad viewability levels, according to the latest quarterly benchmark report from Meetrics.

Evening Standard editor Osborne to meet media agency bosses
Evening Standard editor Osborne to meet media agency bosses

Omar Oakes

George Osborne will meet media agency bosses on Thursday after taking up the editorship of the London Evening Standard today.

Bottled water industry wins small victory against Sodastream over 'Game of Thrones' ad
Bottled water industry wins small victory against Sodastream over 'Game of Thrones' ad

Simon Gwynn

The use of an f-bomb meant that a video ad for Sodastream featuring characters from Game of Thrones was irresponsibly targeted on YouTube, according to the ads standards watchdog.

Agencies remember 'inspirational' Guy Hedger
Agencies remember 'inspirational' Guy Hedger

Simon Gwynn

Designate and 24-7ideas, which both worked on campaigns in recent years for insurance brand LV=, have paid tribute to its marketing director Guy Hedger, who died on Sunday.

The importance of being obvious
Promoted
The importance of being obvious

Nicholas Ye, The Secret Little Agency

The obvious correlation between creativity and effectiveness should not be overlooked

Learning to win with a lot less
Promoted
Learning to win with a lot less

Claus Wittenborg, Advance

Marketers are overwhelmed with possibilities. How do they choose the right approach?


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