M&S hires Halfords CEO McDonald | Walkers' ad is more confusing than a packet of Cajun squirrel | Sainsbury's pre-tax profit falls 8%

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Campaign: Brands May 03, 2017

Brand news and analysis, powered by Marketing M&S hires Halfords CEO McDonald to turn around non-food business Omar Oakes Marks & Spencer has poached Halfords chief executive Jill McDonald to help turn around the retailer's struggling non-food business. Walkers' ad is more confusing than a packet of Cajun squirrel Michael Lee There's too much crammed into 30 seconds in Walkers' version of the Generation Game conveyor belt. Sainsbury's pre-tax profit falls 8% Gurjit Degun Sainsbury's has reported an 8.2% fall in pre-tax profit to £503m from £548m for 2016. More Th>n's brand relaunch stars 'cool and calm' Nordic character Omar Oakes A "cool and calm Nordic character" is fronting More Th>n's new campaign to promote the insurer's brand relaunch. Apple iPhone and iPad sales drop Gurjit Degun Apple sold fewer iPhones and iPads over the first three months of the year, its second quarter results have revealed. Why Coke, Citi, Mars and J. Crew are placing bets on hybrid CMOs Kathryn Luttner An era of slow growth and digital disruption has chief executives scrambling to show they're addressing the problem. How to make a hit: Originality is overrated Kate Magee Breaking new ground might not be the best route to success, Derek Thompson tells Kate Magee. Values blindness led United astray Helen Edwards United found out what can happen when brands betray their values. Bottled water industry wins small victory against Sodastream over 'Game of Thrones' ad Simon Gwynn The use of an f-bomb meant that a video ad for Sodastream featuring characters from Game of Thrones was irresponsibly targeted on YouTube, according to the ads standards watchdog. 9Gag buries monument to memes in the desert to puzzle future generations Emily Tan For its ninth anniversary, humour site and meme generator 9Gag, decided to make the ephemeral internet joke permanent - really permanent. Movers and shakers: HSBC, Spotify, Karmarama, Camelot and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Four marketing trends for 2017 Florian Haller, Serviceplan Group; Alexander Schill, Serviceplan Group; Markus Noder, Serviceplan International It's all about being authentic and having the ability to tell a captivating, creative story that appeals to the individual Promoted Africa, but not as you know it Cobus van Zyl, Aggrey & Clifford Brands will quickly lose their way in Africa if they think they can treat it as a single market Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Agency Account Manager - Healthcare/Pharmaceutical £30000 - £35000 per annum Regan & Dean Recruitment Limited, London, City of London Sales Account Director- Content Marketing & Native Distribution £50000 - £60000 per annum + competitive commission & benefits Ultimate Asset, London Global Senior Insight Manager | Premium Beer Company £44000 - £61000 per annum + bonus Elizabeth Norman International, Woking, Surrey / London Graphics Designer Competitive PokerStars, London (Central), London (Greater) Marketing Manager £40,000 + 11% bonus and excellent company benefits/perks Center Parcs, Ireland Supporter Journey Planning Manager £45,000 per annum. Anthony Nolan, London (North), London (Greater) Director of Marketing & Communications Competitve + Benefits Chubb, London (Greater) Director of Brand and Public Fundraising Circa £75,000 per annum Leonard Cheshire, London (Central), London (Greater) B2B Account Manager £competitive + Benefits Bray Leino, Filleigh, North Devon Senior Customer Data Analyst – Loyalty Competitive Salary + benefits Debenhams, London Support Centre in Regents Place, NW1 3FG.

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