Wednesday, 3 May 2017

What the election slogans reveal | Virgin Atlantic and Virgin Holidays pick agency | Richard Branson hails 'first dyslexia sperm bank'

 

Campaign: Agencies

Campaign: Agencies
May 03, 2017
Election slogans reveal there's only one party trying to win a majority
Election slogans reveal there's only one party trying to win a majority

Benedict Pringle

Now that the three main national parties have released their general election 2017 slogans, it is clear that only the Conservatives have adopted a strategy which seeks to win a majority of seats.

Virgin Atlantic and Virgin Holidays choose Proximity for combined CRM task
Virgin Atlantic and Virgin Holidays choose Proximity for combined CRM task

Omar Oakes

Virgin Atlantic and Virgin Holidays have appointed Proximity London to handle the two sister brands' CRM business after it was consolidated for the first time.

Richard Branson hails 'world's first dyslexia sperm bank' for charity launch
Richard Branson hails 'world's first dyslexia sperm bank' for charity launch

Omar Oakes

Sir Richard Branson is fronting the launch of a new charity, Made By Dyslexia, which is promoting the world's first "dyslexic sperm bank".

How to make a hit: Originality is overrated
How to make a hit: Originality is overrated

Kate Magee

Breaking new ground might not be the best route to success, Derek Thompson tells Kate Magee.

Agencies remember 'inspirational' Guy Hedger
Agencies remember 'inspirational' Guy Hedger

Simon Gwynn

Designate and 24-7ideas, which both worked on campaigns in recent years for insurance brand LV=, have paid tribute to its marketing director Guy Hedger, who died on Sunday.

Bottled water industry wins small victory against Sodastream over 'Game of Thrones' ad
Bottled water industry wins small victory against Sodastream over 'Game of Thrones' ad

Simon Gwynn

The use of an f-bomb meant that a video ad for Sodastream featuring characters from Game of Thrones was irresponsibly targeted on YouTube, according to the ads standards watchdog.

Calling veteran adlanders: join the movement to make creative industries more diverse
Calling veteran adlanders: join the movement to make creative industries more diverse

Daisy Bard

Students from the School of Communication Arts are working together to make adland more diverse.

Walkers' ad is more confusing than a packet of Cajun squirrel
Walkers' ad is more confusing than a packet of Cajun squirrel

Michael Lee

There's too much crammed into 30 seconds in Walkers' version of the Generation Game conveyor belt.

MediaCom tops Thinkbox TV Planning Awards shortlist
MediaCom tops Thinkbox TV Planning Awards shortlist

Suzanne Bidlake

MediaCom is the most shortlisted agency in the 2017 Thinkbox TV Planning Awards, held in partnership with Campaign.

Movers and shakers: HSBC, Spotify, Karmarama, Camelot and more
Movers and shakers: HSBC, Spotify, Karmarama, Camelot and more

Staff

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Africa, but not as you know it
Promoted
Africa, but not as you know it

Cobus van Zyl, Aggrey & Clifford

Brands will quickly lose their way in Africa if they think they can treat it as a single market

The Work

UBS
UBS "UBS SmartWealth" by Publicis London

UBS tugs on the heartstrings in a campaign to launch UBS SmartWealth, a digital wealth management platform.

New Balance
New Balance "Dear 677" by BMB

New Balance aims to raise brand awareness in the UK as it replaces Adidas as the England and Wales Cricket Board kit sponsor.

Rogue Matilda
Rogue Matilda "Rogue encounters" by Biscuit Filmworks

Rogue Matilda tells the tale of four friends setting out on an adventure into the unknown for the shoe brand's SS17 collection.

More

TRENDING

Former News UK commercial chief Paul Hayes dies
Former News UK commercial chief Paul Hayes dies

Gideon Spanier

Media industry leaders have paid tribute to Paul Hayes, the former commercial chief of News UK, who has died aged 55.

Channel 4's 'We're the superhumans' wins two D&AD black Pencils
Channel 4's 'We're the superhumans' wins two D&AD black Pencils

Omar Oakes

Channel 4's "We're the superhumans" has taken two of the five black Pencils awarded for creative excellence in marketing at tonight's D&AD awards ceremony.

How we built an agency using guanxi
Promoted
How we built an agency using guanxi

Andy Berkenfield, Duncan Channon

Building solid relationships through genuine collaboration is the key to success


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