M&S reveals 'radical' new campaign | M&C Saatchi names CEO | Facebook earnings soar

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Campaign Breakfast Briefing May 04, 2017

M&S unveils 'radical' new brand campaign created by Grey London Kate Magee Marks & Spencer is urging the nation to "spend it well" in a new brand campaign that marks a "radical departure" from its previous marketing. Hedger leaves FCB Inferno to be M&C Saatchi CEO Maisie McCabe M&C Saatchi London has hired Giles Hedger, chief strategy officer at FCB Inferno, as its chief executive. FCB Inferno promotes Vicki Holgate to CSO Maisie McCabe FCB Inferno has promoted executive planning director Vicki Holgate to chief strategy officer ahead of Giles Hedger's departure to M&C Saatchi. YouTube's Barb bid rejected Gideon Spanier YouTube has suffered a fresh blow as its plan to gain accreditation from Barb, the industry body that measures TV viewing in the UK, has been rejected. Facebook earnings soar on mobile ad sales boom Simon Gwynn Facebook's advertising sales in the first quarter of 2017 grew by 51% to $7.86bn (£6.11bn), helping the social media giant exceed analysts' expectations. Elon Musk: Tesla will be bigger than Apple one day Simon Gwynn Tesla founder Elon Musk has predicted his electric car company will one day exceed Apple in value - despite announcing a bigger than expected loss in the first quarter of 2017. AA focuses on growth in Scotland and the regions Gemma Charles The Advertising Association is turning its focus to Scotland and the regions as the incoming metro mayors create new power bases around the UK. Campaign TV: Brave Bison helps launch Rebel FC with Rio Ferdinand and YouTuber Calfreezy James Page Campaign talked to Brave Bison, YouTuber Calfreezy and Rio Ferdinand about a new breed of football team and how millennial audiences are engaging with the sport. Internet advertisers face new speed claim restrictions to replace 'up to' Omar Oakes BT, Sky and Virgin Media could be forced to advertise broadband speeds based on peak-time services or average performances under proposed rules that would outlaw use of the term "up to". Passes and distinctions for IPA Foundation Certificate fall Omar Oakes The IPA's rite of passage qualification has seen 1,119 people pass, slightly down on last year, while the number of distinctions dropped by nearly three-quarters to 120. Promoted Disruption: what's the point of it? Jason Foo, BBD Perfect Storm Adland needs to disrupt its own thinking and work out how to align brands with beliefs that stand out to discerning consumers Promoted Africa, but not as you know it Cobus van Zyl, Aggrey & Clifford Brands will quickly lose their way in Africa if they think they can treat it as a single market Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Finance Director £80,000.00 Morgan Rutherford Associates, London Brand Manager £50-60K Direct Recruitment, London (Central), London (Greater) Agency Account Manager - Healthcare/Pharmaceutical £30000 - £35000 per annum Regan & Dean Recruitment Limited, London, City of London Head of Enterprise Sales - European Markets - Salary £70k + 50% £70000 per annum + Bonus Ultimate Asset, London Planning Director £85 – 100k + bens Direct Recruitment, London (Central), London (Greater) Business Development Director, Emp Comms Circa £100k Corporate Communications Recruitment, East Sussex and London Consultant - Market Intelligence Competitive Three, Maidenhead, Berkshire Head of - Trading Planning Competitive Three, Maidenhead, Berkshire Head of - Trading Competitive Three, Maidenhead, Berkshire Trading Manager Competitive Three, Maidenhead, Berkshire

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