Thursday, 4 May 2017

YouTube's Barb bid rejected | Richard Morris quits Dentsu Aegis for Initiative

Campaign: Media

Campaign: Media
May 04, 2017
Media news and analysis, powered by Media Week
YouTube's Barb bid rejected
YouTube's Barb bid rejected

Gideon Spanier

YouTube has suffered a fresh blow as its plan to gain accreditation from Barb, the industry body that measures TV viewing in the UK, has been rejected.

Morris quits Dentsu Aegis to lead Initiative in the UK
Morris quits Dentsu Aegis to lead Initiative in the UK

Omar Oakes

Richard Morris is leaving Dentsu Aegis Network after 22 years to join Initiative as UK chief executive.

Crozier did a good job for ITV, but his exit leaves questions
Crozier did a good job for ITV, but his exit leaves questions

Gideon Spanier

Adam Crozier liked to say turning around ITV was never as hard as running Royal Mail pre-privatisation, writes Campaign's head of media.

Omnicom leads organic revenue growth in Q1
Omnicom leads organic revenue growth in Q1

Gurjit Degun

Omnicom's organic revenue growth over the first three months of the year outstripped its rivals WPP, Publicis Groupe, Havas and Interpublic.

Facebook earnings soar on mobile ad sales boom
Facebook earnings soar on mobile ad sales boom

Simon Gwynn

Facebook's advertising sales in the first quarter of 2017 grew by 51% to $7.86bn (£6.11bn), helping the social media giant exceed analysts' expectations.

Everyone's feeling the heat from digital ad duopoly
Everyone's feeling the heat from digital ad duopoly

Gideon Spanier

The Google/Facebook digital advertising duopoly is tightening its grip, and the implications for media plurality are serious.

Internet advertisers face new speed claim restrictions to replace 'up to'
Internet advertisers face new speed claim restrictions to replace 'up to'

Omar Oakes

BT, Sky and Virgin Media could be forced to advertise broadband speeds based on peak-time services or average performances under proposed rules that would outlaw use of the term "up to".

Don't let media's rigour allow you to pass up opportunities
Don't let media's rigour allow you to pass up opportunities

Sue Unerman

There needs to be a balance between following the rules, justifying actions on the basis of data, and taking a leap into the unknown.

Over half of online adspend will track users across devices by 2020
Over half of online adspend will track users across devices by 2020

Omar Oakes

Cross-device audience ID matching, which can match online users across their smartphone, tablet and computers, is forecast to make up over half of UK online adspend by 2020.

Campaign TV: Brave Bison helps launch Rebel FC with Rio Ferdinand and YouTuber Calfreezy
Campaign TV: Brave Bison helps launch Rebel FC with Rio Ferdinand and YouTuber Calfreezy

James Page

Campaign talked to Brave Bison, YouTuber Calfreezy and Rio Ferdinand about a new breed of football team and how millennial audiences are engaging with the sport.

Learning to win with a lot less
Promoted
Learning to win with a lot less

Claus Wittenborg, Advance

Marketers are overwhelmed with possibilities. How do they choose the right approach?

How we built an agency using guanxi
Promoted
How we built an agency using guanxi

Andy Berkenfield, Duncan Channon

Building solid relationships through genuine collaboration is the key to success


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