M&C Saatchi names CEO | M&S reveals 'radical' new ad | Sunshine appoints creative chief

 

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Campaign: Agencies May 04, 2017

Hedger leaves FCB Inferno to be M&C Saatchi CEO Maisie McCabe M&C Saatchi London has hired Giles Hedger, chief strategy officer at FCB Inferno, as its chief executive. M&S unveils 'radical' new brand campaign created by Grey London Kate Magee Marks & Spencer is urging the nation to "spend it well" in a new brand campaign that marks a "radical departure" from its previous marketing. FCB Inferno promotes Vicki Holgate to CSO Maisie McCabe FCB Inferno has promoted executive planning director Vicki Holgate to chief strategy officer ahead of Giles Hedger's departure to M&C Saatchi. Ed Warren named Sunshine CCO Kate Magee Ed Warren, co-founder of Creature of London, is joining Sunshine as chief creative officer. Weetabix calls Alpen review after takeover Kate Magee Alpen, the Weetabix Food Company muesli brand, is reviewing its advertising agency requirements. AA focuses on growth in Scotland and the regions Gemma Charles The Advertising Association is turning its focus to Scotland and the regions as the incoming metro mayors create new power bases around the UK. Adam & Eve/DDB captures EA Sports Gurjit Degun EA Sports, which owns the Fifa computer-game series, has appointed Adam & Eve/DDB to its global ad account. W&K wins back Honda sponsorship Kate Magee Honda UK has handed its broadcast sponsorship work back to Wieden & Kennedy after replacing the shop with Karmarama a year ago. W&K picked up the brief after a competitive pitch. IPA considers admitting third-party-owned agency Gurjit Degun The IPA is in talks with Spark44, which is 50%-owned by Jaguar Land Rover, about becoming a member agency. Omnicom leads organic revenue growth in Q1 Gurjit Degun Omnicom's organic revenue growth over the first three months of the year outstripped its rivals WPP, Publicis Groupe, Havas and Interpublic. A view from Dave Trott: A load of bull Dave Trott "Fearless Girl" is the bronze statue in front of the charging bull on Wall Street. Let's look forward, but outwards too Maisie McCabe Sarah Golding's future-facing agenda as IPA president focuses rightly on technology but also on fighting the advertising industry's corner. Promoted Mexican start-ups and the PR agency hook-up Jaspar Eyears, Another Company Mexico is chock full of start-ups eyeing a high-growth route to profitability and they are turning to PR agencies to be a conduit The Work Sainsbury's "Out out out" by Wieden & Kennedy London There's no food dancing in the latest ad for Sainsbury's, but rather a very excitable dog. Pick of the week: Spotify "Dinner" and "Door" Kate Magee Kate Magee did a double take when she first saw the new Spotify campaign on TV. Turkey of the week: Petplan 'Pets on 4' by Now Emily Tan Emily Tan is baffled that she could be capable of disliking an ad with so many cute furry animals. More ALSO IN THE NEWS This election is not a battle of equals Chris Barraclough Whatever your politics there will only be one winner, says the co-founder of Proximity London. Could the language women use on their CVs contribute to an unequal gender pay gap? Allison Upton Research has uncovered how men and women describe their achievements in vastly different ways, writes the marketing director of Major Players. Passes and distinctions for IPA Foundation Certificate fall Omar Oakes The IPA's rite of passage qualification has seen 1,119 people pass, slightly down on last year, while the number of distinctions dropped by a quarter to 120. Fetch broadens creative and UX arms to become full-service digital shop Omar Oakes Fetch, the mobile specialist agency part of Dentsu Aegis Network, is widening its capabilities to become a full-service digital agency. Promoted Learning to win with a lot less Claus Wittenborg, Advance Marketers are overwhelmed with possibilities. How do they choose the right approach? Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. 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