M&S unveils 'radical' new brand campaign created by Grey London | P&G's irresistibly superior plan | Elon Musk: Tesla will be bigger than Apple one day

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Campaign: Brands May 04, 2017

Brand news and analysis, powered by Marketing M&S unveils 'radical' new brand campaign created by Grey London Kate Magee Marks & Spencer is urging the nation to "spend it well" in a new brand campaign that marks a "radical departure" from its previous marketing. P&G's irresistibly superior plan Claire Beale Is P&G's "irresistible superiority" a dollop of strategic bollocks or a whole new approach to marketing? Elon Musk: Tesla will be bigger than Apple one day Simon Gwynn Tesla founder Elon Musk has predicted his electric car company will one day exceed Apple in value - despite announcing a bigger than expected loss in the first quarter of 2017. M&S move reflects rise of delivery sites Simon Gwynn Marks & Spencer's long-awaited move into online grocery shopping reflects the growing power of food-delivery companies including Deliveroo and HelloFresh, industry figures have said. Marketing Leader of the Year 2017 The shortlist for this year's coveted Marketing Society Marketing Leader of the Year, in association with Campaign, has been announced. Wacl Future Leaders: You are your biggest investment Jackie Stevenson This year's Wacl Future Leaders are sending the industry a clear and simple message: that the skillsets women need in order to move up in their careers lie firmly in personal development and self-belief, Jackie Stevenson writes. Internet advertisers face new speed claim restrictions to replace 'up to' Omar Oakes BT, Sky and Virgin Media could be forced to advertise broadband speeds based on peak-time services or average performances under proposed rules that would outlaw use of the term "up to". Sodastream hits back at bottled water industry after ASA ruling Simon Gwynn SodaStream's chief executive has rebuffed the ASA's decision to censure its Game of Thrones-inspired ad, calling its use of the f-word a "small crime" compared to the environmental impact of plastic bottles. Could the language women use on their CVs contribute to an unequal gender pay gap? Allison Upton Research has uncovered how men and women describe their achievements in vastly different ways, writes the marketing director of Major Players. Promoted A duty to lead Graham Warsop, the Jupiter Drawing Room (South Africa) Independent agencies have a very special gene in their DNA that requires them to lead, not follow Promoted The one medium you can create, captivate and control Edward Craig When it comes to impact and experience, cinema is an unmatched platform. Here's why... Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Agency Account Manager - Healthcare/Pharmaceutical £30000 - £35000 per annum Regan & Dean Recruitment Limited, London, City of London Sales Account Director- Content Marketing & Native Distribution £50000 - £60000 per annum + competitive commission & benefits Ultimate Asset, London Global Senior Insight Manager | Premium Beer Company £44000 - £61000 per annum + bonus Elizabeth Norman International, Woking, Surrey / London Graphics Designer Competitive PokerStars, London (Central), London (Greater) Consultant - Market Intelligence Competitive Three, Maidenhead, Berkshire Head of - Trading Planning Competitive Three, Maidenhead, Berkshire Head of - Trading Competitive Three, Maidenhead, Berkshire Trading Manager Competitive Three, Maidenhead, Berkshire Supporter Journey Planning Manager £45,000 per annum. Anthony Nolan, London (North), London (Greater) Marketing Manager £40,000 + 11% bonus and excellent company benefits/perks Center Parcs, Ireland

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