M&S unveils 'radical' new brand campaign created by Grey London | Snapchat to launch self-service ad platform for brands of all sizes

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Campaign 18:05 May 04, 2017

The five things you need to know today Most read M&S unveils 'radical' new brand campaign created by Grey London Kate Magee Marks & Spencer is urging the nation to "spend it well" in a new brand campaign that marks a "radical departure" from its previous marketing. Tech Snapchat to launch self-service ad platform for brands of all sizes Emily Tan Snapchat has launched Ad Manager, a tool that makes it easy for brands of all sizes to advertise on the platform. Advertising Hedger leaves FCB Inferno to be M&C Saatchi CEO Maisie McCabe M&C Saatchi London has hired Giles Hedger, chief strategy officer at FCB Inferno, as its chief executive. Marketing Marketing Leader of the Year 2017 The shortlist for this year's coveted Marketing Society Marketing Leader of the Year, in association with Campaign, has been announced. Media Trinity Mirror print ad revenue falls another 19% on anniversary of The New Day's demise Omar Oakes Trinity Mirror's print ad revenue fell by nearly one-fifth in the first four months of the year, the publisher revealed ahead of its annual general meeting today. Also in the news A view from Dave Trott: A load of bull "Fearless Girl" is the bronze statue in front of the charging bull on Wall Street. Morris quits Dentsu Aegis to lead Initiative in the UK Richard Morris is leaving Dentsu Aegis Network after 22 years to join Initiative as UK chief executive. Elon Musk: Tesla will be bigger than Apple one day Tesla founder Elon Musk has predicted his electric car company will one day exceed Apple in value - despite announcing a bigger than expected loss in the first quarter of 2017. Promoted Four marketing trends for 2017 Florian Haller, Serviceplan Group; Alexander Schill, Serviceplan Group; Markus Noder, Serviceplan International It's all about being authentic and having the ability to tell a captivating, creative story that appeals to the individual Promoted Africa, but not as you know it Cobus van Zyl, Aggrey & Clifford Brands will quickly lose their way in Africa if they think they can treat it as a single market Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Finance Director £80,000.00 Morgan Rutherford Associates, London Brand Manager £50-60K Direct Recruitment, London (Central), London (Greater) Agency Account Manager - Healthcare/Pharmaceutical £30000 - £35000 per annum Regan & Dean Recruitment Limited, London, City of London Head of Enterprise Sales - European Markets - Salary £70k + 50% £70000 per annum + Bonus Ultimate Asset, London Planning Director £85 – 100k + bens Direct Recruitment, London (Central), London (Greater) Business Development Director, Emp Comms Circa £100k Corporate Communications Recruitment, East Sussex and London Senior Account Manager 12 month FTC (Maternity leave) £29-32,000 per annum + benefits, pro rata Prophecy Unlimited, Bristol Planner / Senior Planner Competitive Package + Benefits Prophecy Unlimited, Bristol Multimedia Producer £23,000 - £24,000 +benefits - depending on skills and experience Oxford University Press, Oxford Consultant - Market Intelligence Competitive Three, Maidenhead, Berkshire

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