| Does one-size fit all for your Social Media Content Strategy? | | Tom McCann | | 01 March 2012, 3:16PM |  In amongst the good, the bad and the ugly of this year's Technology for Marketing and Advertising exhibition at Earl's Court (The 'ugly' being in the form of huge queue lengths to get into any of the seminars), I was lucky enough to get into a fantastic talk by Mark Zablan, Managing Director of Experian, and Simon Wilkinson, Head of Global Consumer Marketing at Dr Martens. The theme of the 40-minute presentation was 'Big Data', and how to filter that down to the 'Right Data'; the stuff that will help you pinpoint and focus exactly how and what you serve up to your consumers, both offline and in digital. With a continuing focus on content marketing in social, it was a pertinent discussion around how to refine and target this content to create 'sticky' consumer experiences based on informed data.
| | | | Lets do the timeline agaaain - a cheat sheet | | Vincent Haywood | | 01 March 2012, 1:55PM | You may have noticed all the posts and blogs regarding the new brand pages on Facebook.There were loads. So I thought I would gather some of the highlights all in one spot. Plus add a few thoughts here and there
| | | | Why are grocery brands looking desperate in social media? | | Stewart Hilton | | 01 March 2012, 11:24AM |  Grocery brands are increasingly desperate to become the subject of social media interactions. Unfortunately their efforts at engagement often look exactly that - desperate.
Consumers value fmcg brands for their everyday utility, not for the banal, uninvited messages that hijack their Facebook feeds without delivering anything they really want. Grocery brands need more meaningful ways to start and maintain dialogues with consumers - which may be why on-pack offers have enjoyed a healthy resurgence in recent months. These promotions are a chance for shoppers to get something for nothing and, in today's value-conscious times, they are delivering ever-higher response and entry rates.
| | | | Independent names its Twitter 100, crowns Branson UK No 1 | | @gordonmacmillan | | 01 March 2012, 9:13AM |  The Independent has published its annual Twitter 100 and this year it is topped, controversially according to some, by Virgin chairman Richard Branson who displaces the more engaged Sarah Brown.
It is a slightly bizarre list on several fronts. The Top Ten is not a top ten at all, but rather a top 13 as there are so many people in joint positions. Later in the list there are four people at joint 80 and a whopping seven at joint 90. Still it holds some interesting choices.
| | | | A Marketer's Guide to Pinterest [infographic] | | Polly Becker | | 29 February 2012, 1:42PM |  You can not escape Pinterest this month. Even we’re at it with our infographic board.
This infographic is particularly timely and useful that looks at how the explosive popularity has made Pinterest such a fast-growing social site and how since many of these "pinnable" images are actually marketing materials brands can use them to promote their products and establish their brand personalities in a highly sharable forum.
| | | | Commentators have dismissed Google+ but brands should be taking it very seriously | | Tom Jordan | | 29 February 2012, 11:58AM |  Despite the impressive figures released by Google (600,000 sign ups a day and over 60 million users) there is no avoiding the feeling of tumbleweed that hits you as soon as you log into Google+. The only posts seems to be from people who work for Google, and the vast majority of my friends on the network haven't contributed new content in weeks or even months.
| | | | | | | Sex, drugs and rock 'n roll, but which ones can you see on Facebook? | | Joanna Morley | | 28 February 2012, 2:54PM |  The revelation of Facebook's censorship rules has shocked millions around the world.
Let's recap briefly. A document given to the staff of a third party content moderation firm by a former disgruntled Facebook moderator, tells them that any obvious sexual activity, even if naked flesh is hidden from view must be deleted immediately by Facebook staff. However, deep flesh wounds and excessive blood are okay to show as are crushed heads and limbs okay as long as no insides are showing. However, depictions of illegal drug use should be deleted, moderators are told, except marijuana, unless the context is clear that the poster is selling/buying/growing.
| | | | Twitter being turned into "vast market-research enterprise" as tweet archive opened up | | @gordonmacmillan | | 28 February 2012, 12:20PM |  Twitter has signed a deal with a UK based technology company, called Datasift, that will make a two year archive of tweets available to businesses. It will allow firms to search through tweets, and mine the data for market research purposes, all the way back to January 2010. Until now firms could only search back over a 30 day period.
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