Premier League launches first unsponsored TV ad | 12 ways to make your Tweets go further

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Campaign 18:05 March 31, 2017

The five things you need to know today Most read Premier League launches first unsponsored TV ad Ben Bold The Premier League is launching its first-ever ad campaign, with a TV spot starring players including Theo Walcott and Gary Cahill interacting with kids at a primary school as they read from TH Palmer's inspirational poem Try, Try, Again. Tech Twelve ways to make your Tweets go further Gordon MacMillan Gordon MacMillan, head of editorial at Twitter UK, reveals what successful brands are doing to enhance their social media presence. Advertising Fabula closes after five years and blames 'tough' market for small indies Ben Bold Ad independent Fabula has made the decision to close its doors to business after management questioned its future as a small independent in a "tougher", "more project based" marketplace. Marketing H&M to launch upmarket fashion brand Arket with opening of London store Ben Bold Retail group H&M is to launch its eighth fashion brand, with plans to open a store in London under the new banner Arket, which means "sheet of paper" in Swedish. Media Programmatic: guilty until proven innocent? Rob Norman Like it or not, programmatic is here to stay and all parties need to collaborate around improvements, writes Group M's global chief digital officer. Also in the news EE's new campaign tours UK to trumpet 4G benefits EE is launching a multimillion-pound brand campaign trumpeting its 4G coverage with the return of Hollywood actor Kevin Bacon, alongside Gogglebox and I'm A Celebrity... Get Me Out Of Here star Scarlett Moffatt. Cara Delevingne turns social activist for Puma Social video experts at Be On review "Cara Delevingne presents 'Do you'", the latest viral from Puma. The agency model is changing. Embrace it and disrupt If independent ad agencies are reporting regular pitch lists of 15 peer agencies, if everyone looks the same, do something different. Zag. Disrupt. Promoted Are you creating thumb-stoppingly good video? Georganna Simpson The world is watching video more than ever before - giving advertisers growing opportunity to connect meaningfully with consumers. That's what Mondelez, Nissan, Cancer Research UK, Facebook and Brightcove believe... Promoted February's Aerial Awards winner: Kit Kat 'Have a break from Valentine's' Radiocentre How a clever choice of voice clinched the win for Kit Kat If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Proposition or Product Director – Pensions £80000 - £84000 per annum Regan & Dean Recruitment Limited, London Head of Sales - Film House £65000 - £75000 per annum + £100k+ OTE Ultimate Asset, London, West End Senior Brand Manager, Online Gaming (Acquisition) £45000 - £50000 per annum + Great Company Benefits Ultimate Asset, London CEO - Dubai £150,000 plus benefits Morgan Rutherford Associates, Dubai (City) (AE) Account Director- Advertising Agency- Luxury Account- up to £50k Up to £50,000 per annum + benefits Mellor Partnership, London (Central), London (Greater) Marketing Manager - Subscriptions £32,000 + bonus OTE £35,000 + benefits b3-media, Greater London Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater) Business Manager – Media Sales Competitive Vision Four, Kuala Lumpur, Malaysia Brand Manager Competitive package Slimfast, M4/M3 corridors Marketing Communications Manager Competitive Inmarsat, London

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EE's new campaign tours UK to trumpet 4G benefits | Premier League launches first unsponsored TV ad | Why Bugaboo is no longer just for babies

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Campaign: Brands March 31, 2017

Brand news and analysis, powered by Marketing EE's new campaign tours UK to trumpet 4G benefits Ben Bold EE is launching a multimillion-pound brand campaign trumpeting its 4G coverage with the return of Hollywood actor Kevin Bacon, alongside Gogglebox and I'm A Celebrity... Get Me Out Of Here star Scarlett Moffatt. Premier League launches first unsponsored TV ad Ben Bold The Premier League is launching its first-ever ad campaign, with a TV spot starring players including Theo Walcott and Gary Cahill interacting with kids at a primary school as they read from TH Palmer's inspirational poem Try, Try, Again. Why Bugaboo is no longer just for babies Kate Magee Kate Magee speaks to the Bubaboo's global marketing director Madeleen Klassen about its first global brand campaign. Brand safety: How the YouTube kerfuffle is playing out in APAC Matthew Miller Reaction has been measured, and insiders welcome the much-needed attention to what is certain to be a long-term issue. HSBC improves inclusivity for LGBT account holders Ben Bold HSBC is boosting its diversity credentials via a number of moves, including allowing UK transgender customers to use the honorific Mx instead of Mr, Mrs, Miss or Ms. H&M to launch upmarket fashion brand Arket with opening of London store Ben Bold Retail group H&M is to launch its eighth fashion brand, with plans to open a store in London under the new banner Arket, which means "sheet of paper" in Swedish. Sky acquires digital content producer Diagonal View Emily Tan Sky has acquired Diagonal View, a producer of social content, known for its popular online channels, including Alltime10s and The Football Daily. Cara Delevingne turns social activist for Puma Be On Social video experts at Be On review "Cara Delevingne presents 'Do you'", the latest viral from Puma. From slack to slick: it is time to transform marketing Chris Gorell Barnes What was once healthy competition between agencies working for the same brand has, in these pressurised times, become destructive one-upmanship. Creative Tech Awards: Deadline extended to April 13 Emily Tan The deadline to enter the Creative Tech Awards has been extended from 30 March to midnight on 13 April. What marketers need to know about the redefined private space Nicola Kemp Consumers are refining their idea of what constitutes public or private realms in order to better differentiate their real and virtual lives. Nicola Kemp investigates what this means for brands. Wins this week: Tim Hortons, Unicef, Dulux Staff Campaign's weekly round-up of account moves across advertising and media. Promoted Tips from the top with Peter Souter: Part two RedSofa In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game. Promoted 3 great ads I had nothing to do with #39: Mark Elwood on John Smith's, Skoda and Channel 4 Thinkbox Mark Elwood, joint ECD and founding partner at 101, reveals three great ads he admires but had nothing to do with If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Product Manager Up to c.£40k + bonus, pension & medical cover Alpro, Birmingham, West Midlands Project Manager - creative communication agency £23000 - £26000 per annum Gabriele Skelton, London Proposition or Product Director – Pensions £80000 - £84000 per annum Regan & Dean Recruitment Limited, London Senior Account Director - Events Negotiable The Great & The Good, London Brand Marketing Manager Up to c.£65k + bonus, car or allowance & benefits Ricola, Midlands based – office or home, flexible base Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater) Brand Manager Competitive package Slimfast, M4/M3 corridors Marketing Communications Manager Competitive Inmarsat, London Senior Marketing Manager (SIO) £42,709 - £48,984 Home Office, London (Greater) Marketing Manager (IO) £36,592 - £42,995 Home Office, London (Central), London (Greater)

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