Are we entertaining ourselves to death? | D&AD president's picks

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Campaign Sunday Supplement April 30, 2017

In-depth reads from across Campaign, covering brands, agencies and media Compulsive content: when Netflix is competing with sleep are we entertaining ourselves to death? Nicola Kemp When consumers are constantly available via digital devices, but anxious about losing that link, the opportunities - and ethical implications - for brands are seemingly endless. The D&AD president's picks 2017 Bruce Duckworth Judges pored over 26,000 pieces of work during this week's D&AD Festival. D&AD president Bruce Duckworth selects ten of his favourites from tonight's show. Bringing together magic and machines: IPA's Golding shares her vision for advertising Sarah Golding As she begins her IPA presidency, Sarah Golding discusses how we can capitalise on the rise of technology - and how the IPA can help us navigate this landscape. This election is about who controls the news agenda Giles Kenningham With six weeks to go until polling day, all parties will seek to create momentum via distinctive communications. The experience economy: key trends for 2017 Zoe Lazarus Zoe Lazarus, global future and culture planning director at Diageo, explains why experience is the biggest trend in marketing. Why the world still needs TED Kevin Chesters With facts, knowledge and expertise now under threat, this gathering of brilliant minds is more valuable than ever, Kevin Chesters writes from Vancouver. Why talent is the next-generation creative partner Mark Eaves Those in the new generation of front-of-screen talent are no longer content to be a hired face for adland and have instead pitched themselves as full creative partners. Mark Eaves, founder of Gravity Road, unravels the rise of this phenomenon and what agencies can learn from it. Marcoms' key role on 8 June Claire Beale As the main political parties scramble to compose their narrative, will simplicity, consistency and unity now be totems? A view from Dave Trott: The power of ignorance Dave Trott In 1995 in Pittsburgh, a 45-year-old man walked into a bank with a gun. Promoted Create your own energy Richard Buchanan, The Clearing Imagine, innovate, inspire, express... just what is the elusive force that is creativity? Richard Buchanan, managing director and founder, The Clearing, on what creativity means to him If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Account Director - Design & Innovation Consultancy Up to £55,000 + attractive bens package Ann Sharman Recruitment, London (Central), London (Greater) Senior Consultant - Global Design & Innovation Cononsultancy £65,000 - £70,000 + bens package Ann Sharman Recruitment, London (Central), London (Greater) Head of Employee Engagement Research £50000 - £55000 per annum + bonus and benefits Elizabeth Norman International, West London, London / Manchester, Greater Manchester Planning Director- integrated communications £65 - £80000 plus large company benefits Rare Selection, London (Central), London (Greater) Ecommerce Search Manager Excellent salary + benefits SuperGroup, Cheltenham Supporter Journey Planning Manager £45,000 per annum. Anthony Nolan, London (North), London (Greater) Offline Media Manager and Digital Media Manager Competitive McCann Central, Shirley, Solihull Director of Marketing & Communications Competitve + Benefits Chubb, London (Greater) Director of Brand and Public Fundraising Circa £75,000 per annum Leonard Cheshire, London (Central), London (Greater) B2B Account Manager £competitive + Benefits Bray Leino, Filleigh, North Devon

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Saturday edition: John Lewis aims to put a smile on Britain's face with ambitious summer campaign | McDonald's confirms UK home delivery amid sales growth | Is Heineken's attempt at purposeful marketing any better than Pepsi's?

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Campaign: Brands April 29, 2017

Brand news and analysis, powered by Marketing John Lewis aims to put a smile on Britain's face with ambitious summer campaign Simon Gwynn A series of specially commissioned illustrations depicting the quirks of the British summertime will appear in John Lewis stores nationwide today, as the retailer launches its biggest ever customer engagement push. McDonald's confirms UK home delivery amid sales growth Simon Gwynn McDonald's will be trialling a home-delivery service for the first time in the UK this summer, its UK chief executive Paul Pomroy has said. Is Heineken's attempt at purposeful marketing any better than Pepsi's? Chris Pearce Brands like Heineken and Pepsi have attempted to contribute to culture with varying degrees of success, says Chris Pearce. Yo! Sushi hires Luisa Fernandez to lead marketing Omar Oakes Yo! Sushi has appointed former BA marketer and BBH Sport executive Luisa Fernandez to run the Japanese restaurant chain's marketing department. How three surf lovers are building 'Africa's first great global brand' Brittaney Kiefer An advertising veteran, a journalist and a designer have launched Mami Wata, which aims to connect a new wave of people with surfing and African culture. Alzheimer's Society calls for public to set aside differences to fight dementia Simon Gwynn The people of the UK are being urged to forget the things that separate them and unite to tackle what is set to be one of the biggest health and social challenges of the 21st century, in a new brand campaign from Alzheimer's Society. Carlsberg reinvented as icon of Danish lifestyle in Mads Mikkelsen campaign Simon Gwynn Carlsberg has hired Mads Mikkelsen, star of Casino Royale and TV series Hannibal, to feature in the lager brand's new campaign, "The Danish Way". Brainlabs is fastest growing UK company in Financial Times ranking Simon Gwynn Performance marketing agency Brainlabs is the fourth fastest-growing company in Europe, according to the Financial Times list of the continent's biggest boomers. Pick & turkey of the week: Battle of the beer brands Simon Gwynn and Brittaney Kiefer Carlsberg and Heineken go head to head in this week's pick and turkey. Just Eat to sponsor The X Factor in £30m broadcast deal Omar Oakes Just Eat will sponsor ITV's The X Factor in a £30m deal over two years that will see the food order app launch TV idents, behind the scenes content and ticket giveaways. Promoted March's Aerial Awards winner: National Counter Terrorism Policing HQ 'Multiple Bombings' Radiocentre Promoted Learning to win with a lot less Claus Wittenborg, Advance Marketers are overwhelmed with possibilities. How do they choose the right approach? Subscribe now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe now Campaign Jobs Agency Account Manager - Healthcare/Pharmaceutical £30000 - £35000 per annum Regan & Dean Recruitment Limited, London, City of London Head of Brand £50,000 - £55,000 + benefits package English Heritage, The Engine House, Swindon, SN2 2EH Global Senior Insight Manager | Premium Beer Company £44000 - £61000 per annum + bonus Elizabeth Norman International, Woking, Surrey / London Graphics Designer Competitive PokerStars, London (Central), London (Greater) Product Marketing Manager £42000 per annum + benefits Brand Recruitment, Bishop's Stortford, Hertfordshire / Royston, Hertfordshire / Saffron Walden, Essex Supporter Journey Planning Manager £45,000 per annum. Anthony Nolan, London (North), London (Greater) Director of Marketing & Communications Competitve + Benefits Chubb, London (Greater) Director of Brand and Public Fundraising Circa £75,000 per annum Leonard Cheshire, London (Central), London (Greater) B2B Account Manager £competitive + Benefits Bray Leino, Filleigh, North Devon DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York

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