Tuesday, 3 February 2015

Breaking news from Brand Republic - George Osborne, Ocado, Super Bowl, Swinton, Kellogg's

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George Osborne champions '�76 billion industry'
George Osborne champions '�76 billion industry'
by Ed Owen
03 February 2015, 09:01AM
George Osborne, the chancellor of the exchequer, welcomed members of the "vibrant and growing creative industries sector" to Downing Street yesterday, where he praised the industry's �76 billion annual contribution to the UK economy.
Ocado turns first annual pre-tax profit and boasts of strengthening brand
Ocado turns first annual pre-tax profit and boasts of strengthening brand
by Daniel Farey-Jones
03 February 2015, 09:16AM
Fifteen years after online shopping venture Ocado was founded, we now know how many customers it needs to make a profit.
Campaign Viral Chart: Super Bowl success for Budweiser's 'lost dog'
Campaign Viral Chart: Super Bowl success for Budweiser's 'lost dog'
by Ed Owen
03 February 2015, 09:22AM
Budweiser ad is the most-shared for the third consecutive Super Bowl.
How selfie campaigns fuelled Gen Y's charitable giving
How selfie campaigns fuelled Gen Y's charitable giving
by Nyasha Hernandez
03 February 2015, 07:00AM
Social media selfie campaigns such as #nomakeupselfie and #IceBucketChallenge have had the effect of boosting charities' appeal to young people.
Swinton launches �9m TV campaign with BGT winner
Swinton launches �9m TV campaign with BGT winner
by Ed Owen
02 February 2015, 03:31PM
Attraction, the dance troop that won 'Britain's Got Talent', return as part of an �8.7 million campaign for Swinton Insurance.
Kellogg's sponsors Deal or No Deal
Kellogg's sponsors Deal or No Deal
by Gurjit Degun
02 February 2015, 01:55PM
Kellogg's, the cereal brand, is sponsoring 'Deal or No Deal', the Channel 4 game show, to promote its All-Bran cereal range.
Tower of London 'poppies' artist on the relationship between art, creativity and life
Tower of London 'poppies' artist on the relationship between art, creativity and life
by Paul Cummins
03 February 2015, 06:00AM
Artist and ceramicist Paul Cummins MBE, the man behind last year's poppies installation at the Tower of London, on the role creativity plays in life, and how art feeds creativity and overcomes barriers.
Halifax leapfrogs NatWest and RBS in bank brand value ranking
Halifax leapfrogs NatWest and RBS in bank brand value ranking
by Daniel Farey-Jones
02 February 2015, 12:11PM
The marketing fortunes of bailed-out banking groups Lloyds and RBS have diverged significantly in the past year, according to the annual ranking by Brand Finance.
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From the blogs

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