Thursday, 1 March 2012

Campaign Daily Fix - McGarryBowen, Initiative, Aviva, Barclays, HP, Leo Burnett, Payday loan ads, Iris

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Latest News
McGarryBowen gears up for UK launch
by Campaign staff,
01 March 2012, 08:00AM
McGarryBowen gears up for UK launch
The US hotshop McGarry-Bowen is preparing to launch in the UK through a merger with its sister agency Dentsu London, and has briefed headhunters for a number of senior hirings.
Jim Hytner takes global helm at Initiative
by Katherine Levy,
01 March 2012, 08:00AM
Jim Hytner takes global helm at Initiative
Initiative, the Interpublic media network, has appointed Jim Hytner as its worldwide chief executive.
Aviva plots digital roster overhaul
by Sara Kimberley,
01 March 2012, 08:00AM
Aviva plots digital roster overhaul
Aviva has called a review of its digital agency arrangements as the insurer looks to consolidate its roster.
BBH and Ogilvy vie for Barclays ad brief
by Anne Cassidy,
01 March 2012, 08:00AM
BBH and Ogilvy vie for Barclays ad brief
Barclays is in talks with its roster agencies regarding a brief for a global brand-repositioning project.
HP kicks off global digital agency talks
by Sarah Shearman,
01 March 2012, 08:00AM
HP kicks off global digital agency talks
HP, the global technology giant, is talking to digital agencies about adding a shop to its global roster.
Giusti departs Leo Burnett for new venture
by Jeremy Lee,
01 March 2012, 11:00AM
Giusti departs Leo Burnett for new venture
Marc Giusti, the group chief digital officer at Leo Burnett, is leaving the agency to pursue an as-yet-undisclosed new venture.
Payday loan ads may be 'reined in'
by Our Parliamentary correspondent,
01 March 2012, 10:50AM
Payday loan ads may be 'reined in'
Ministers have threatened to crack down on ads by credit companies offering short-term "payday loans" at high interest rates.
Iris launches Urgent Genius Weekender II
by Ed Owen,
01 March 2012, 11:51AM
Iris launches Urgent Genius Weekender II
Iris is running its second Urgent Genius Weekender to coincide with the South by Southwest Interactive festival in Austin, Texas, for creative teams to compete to generate viral traffic over 48 hours.
Latest Work
Twinings 'get back to you' by AMV BBDO
29 February 2012, 09:22AM
Twinings 'get back to you' by AMV BBDO
AMV BBDO has created a new TV spot in the Twinings' Gets You Back To You campaign that was launched in September last year.
Mr Kipling 'grandma's tin' by 101
29 February 2012, 09:31AM
Mr Kipling 'grandma's tin' by 101
Premier Foods has released its new Mr. Kipling TV ad this week as part of a new marketing campaign to reposition its brand. It's the first work by 101 for the brand since the start-up picked up the business last year.
Mass Effect 3 'fight for everything' by Draftfcb, San Francisco
29 February 2012, 10:11AM
Mass Effect 3 'fight for everything' by Draftfcb, San Francisco
To promote the launch of the game Mass Effect 3, Electronic Arts has rolled out its an international TV and online campaign.
Cobra Beer 'Cobra train' by BMB
29 February 2012, 02:29PM
Cobra Beer 'Cobra train' by BMB
Cobra Beer has launched a £4million TV, cinema and digital advertising by Beattie McGuinness Bungay.
The Guardian 'the three little pigs' by BBH
29 February 2012, 02:57PM
The Guardian 'the three little pigs' by BBH
The Guardian has launched a major new brand campaign to showcase its open journalism and multi-platform credentials.
Also in the News
Classic & Sports Car publishes record issue
by Nick Batten, 01 March 2012, 11:30AM
Ikea apologises for service failure on Apple devices
by Matthew Chapman, 01 March 2012, 11:02AM
Lloyds marketer Joe Clift leaves bank
by Alex Brownsell, 01 March 2012, 11:24AM
MTV makes UK wait for social TV app
by Ed Owen, 01 March 2012, 10:40AM
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Jeremy Lee, 29 February 2012, 10:02AM
Give mobile some of your TV budget
Christian Schmalzl, 29 February 2012, 9:02AM
FEAR IS YOUR BEST FRIEND
Dave Trott, 28 February 2012, 9:02AM
Baggy Brands: What the World is Waiting For
Mark Eaves, 27 February 2012, 10:02AM
THE SUN ON SUNDAY - THE BATTLE FOR NATSONS BARNES .
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Are we all Urban now?
Jonathan Akwue, 27 February 2012, 7:02AM
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