| | | Latest News | | | | | The US hotshop McGarry-Bowen is preparing to launch in the UK through a merger with its sister agency Dentsu London, and has briefed headhunters for a number of senior hirings. | | | | | | Initiative, the Interpublic media network, has appointed Jim Hytner as its worldwide chief executive. | | | | | | Aviva has called a review of its digital agency arrangements as the insurer looks to consolidate its roster. | | | | | | Barclays is in talks with its roster agencies regarding a brief for a global brand-repositioning project. | | | | | | HP, the global technology giant, is talking to digital agencies about adding a shop to its global roster. | | | | | | Marc Giusti, the group chief digital officer at Leo Burnett, is leaving the agency to pursue an as-yet-undisclosed new venture. | | | | | | Ministers have threatened to crack down on ads by credit companies offering short-term "payday loans" at high interest rates. | | | | | | Iris is running its second Urgent Genius Weekender to coincide with the South by Southwest Interactive festival in Austin, Texas, for creative teams to compete to generate viral traffic over 48 hours. | | | Latest Work | | | | | AMV BBDO has created a new TV spot in the Twinings' Gets You Back To You campaign that was launched in September last year. | | | | | | Premier Foods has released its new Mr. Kipling TV ad this week as part of a new marketing campaign to reposition its brand. It's the first work by 101 for the brand since the start-up picked up the business last year. | | | | | | To promote the launch of the game Mass Effect 3, Electronic Arts has rolled out its an international TV and online campaign. | | | | | | Cobra Beer has launched a £4million TV, cinema and digital advertising by Beattie McGuinness Bungay. | | | | | | The Guardian has launched a major new brand campaign to showcase its open journalism and multi-platform credentials. | | | | Latest Blog Entries | | Adam Crozier's Great Leap Forward | Jeremy Lee, 29 February 2012, 10:02AM | | Give mobile some of your TV budget | Christian Schmalzl, 29 February 2012, 9:02AM | | FEAR IS YOUR BEST FRIEND | Dave Trott, 28 February 2012, 9:02AM | | Baggy Brands: What the World is Waiting For | Mark Eaves, 27 February 2012, 10:02AM | | THE SUN ON SUNDAY - THE BATTLE FOR NATSONS BARNES . | MARTIN BOWLEY, 27 February 2012, 8:02AM | | Are we all Urban now? | Jonathan Akwue, 27 February 2012, 7:02AM | | | | | | | |
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