Friday, 2 March 2012

Digital AM - Zynga, Ian Carrington, Collective, Campaign Viral Chart, Google

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Digital AM
Latest news
Zynga unveils plans for a gaming platform outside of Facebook
Zynga unveils plans for a gaming platform outside of Facebook
by Sarah Shearman
02 March 2012, 12:07PM
Zynga, the social games publisher that has grown thanks to its close relationship with Facebook, is aiming to move out of the shadow of the social networking giant by launching its own gaming destination.
Traditional apps will survive alongside mobile web, says Google mobile chief
Traditional apps will survive alongside mobile web, says Google mobile chief
by Matthew Chapman
02 March 2012, 11:50AM
Google mobile sales director Ian Carrington believes there is still a place for platform-specific app stores such as Google's own Android Market following Facebook's announcement it would work with partners to allow developers to create mobile web ap...
Collective brings in Dominic Woolfe to build advertiser relationships
Collective brings in Dominic Woolfe to build advertiser relationships
by Maisie McCabe
02 March 2012, 10:10AM
Collective, the media and technology company, has appointed former Starcom business director Dominic Woolfe to the new role of client strategy director to lead its new advertising solutions group.
Campaign Viral Chart: Sex, sex and sex in top three positions
Campaign Viral Chart: Sex, sex and sex in top three positions
by Ben Hall
02 March 2012, 09:00AM
Sex appeal rules for the three most shared ads in this week's Campaign viral chart, with varying degrees of subtlety at work for US burger joint Carl's Junior, cleaning brand Clorox and sweet treat M&Ms.
Google privacy changes media handling has left users 'confused, worried and cynical'
Google privacy changes media handling has left users 'confused, worried and cynical'
by Matt Cartmell
02 March 2012, 09:46AM
Google's handling of the changes to its privacy policy has left users 'confused, worried and cynical', according to one comms chief.
Brand barometer: Social media performance of Ultimo
Brand barometer: Social media performance of Ultimo
by Gemma Charles
02 March 2012, 12:00AM
A look at the performance of Ultimo in social media over the past four months.
Also in the news
Carlsberg unveils Euro 2012 app
by Gemma Charles, 01 March 2012, 01:04PM
Telegraph wins IAB's first Future Format award
by Sarah Shearman, 01 March 2012, 12:07PM
Iris launches Urgent Genius Weekender II
by Ed Owen, 01 March 2012, 11:51AM
Ikea apologises for service failure on Apple devices
by Matthew Chapman, 01 March 2012, 11:02AM
MTV makes UK wait for social TV app
by Ed Owen, 01 March 2012, 10:40AM
From the blogs
Unilever global media pitch gets underway
@gordonmacmillan
02 March 2012, 12:09PM
Twitter's long road to IPO - partly dependent on likes of P&G
@gordonmacmillan
02 March 2012, 11:47AM
"When the going gets weird, the weird get professional" at SXSW
andrew@gravitythinking
02 March 2012, 10:51AM
New Facebook Pages + New Facebook Advertising = Powerful Marketing
Jonny Rosemont
02 March 2012, 10:16AM
Putting the 'market' back into 'supermarket'
Greg Taylor
02 March 2012, 10:00AM
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