Mobile World Congress edition | How auto makers and software companies will do battle for the soul of your car

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Campaign: Media March 01, 2017

Media news and analysis, powered by Media Week LATEST How auto makers and software companies will do battle for the soul of your car Simon Gwynn Connected car technology will soon be developed enough that the personality of a driver's car will soon be separable from the vehicle itself - but auto manufacturers won't give up control easily, said Nokia's Internet of Things marketing chief. Women4Tech: 'Don't let men say Marissa Mayer is proof women can't do it' Matthew Chapman Women must not allow men to hold up perceived female failures such as Marissa Mayer as proof women are not up to business leadership roles, according to a Women4Tech panel at Mobile World Congress. Nobody wants 'federation' of mobile messaging, says Paypal Matthew Chapman Nobody wants "federation" of messaging services despite talk of creating inter-operability, according to PayPal's next generation commerce chief Harper Reed. Content, wearables and IoT: What I'm watching out for at MWC 2017 Lorenzo Wood DigitasLBi's global chief innovation officer sees automakers as brands to watch at Mobile World Congress this year. Campaign TV: Behind Telefónica's world-first remote connected car driving experience Georgina Brazier O2 owner Telefónica has showcased a never-before-tested 5G driving experience at Mobile World Congress. ALSO IN THE NEWS Dyson to push into robotics and AI with second campus Dyson, the vacuum and electronics brand, is to build a new 500-acre campus decided to robotics, artificial intelligence and batteries. Will.i.am: mobile networks must rethink their relationship with consumers Will.i.am is collaborating with mobile network Veon in the launch of an app the company hopes will revolutionise its relationship with consumers. Marketers need to speak C-suite to drive tech investment The disconnect between marketers and the top brass can block crucial martech investment, says digital transformation company Squiz. Promoted January's Aerial Awards winner: KFC 'Money' Radiocentre Why January's winner hits all the right notes... Promoted The art of attention in the digital age Stuart Derrick Campaign and creative-talent specialist Vitamin T assembled a panel to explore the emerging opportunities for creative communications in the age of swipe-right culture If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Business Development Manager - Media & Events Salary basic £45-50K plus car allowance and commission Lloyd Recruitment Services, East Grinstead, West Sussex European Demand Sales (programmatic) - £70k + bonus £50000 - £70000 per annum + bonus Ultimate Asset, London, West End Media Director, FMCG - £85K £80000 - £90000 per annum + Bonus & Benefits Ultimate Asset, London Client Director, FMCG - Media Agency £80000 - £90000 per annum + Bonus + Agency Benefits Ultimate Asset, London Content Producer - Haymarket Content Labs Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Executive - FourFourTwo, Stuff & What Hi-Fi? Dependent on Experience + Commission Haymarket Media Group, Twickenham, London (Greater) Media Sales Executive - People Management / Supply Management Dependent on Experience + Commission Haymarket Media Group, Twickenham Riverside, London (Greater) New Business Director - Haymarket Network Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Director - Conference & Incentive Travel Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Manager - Conference & Incentive Travel (C&IT) Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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