Nokia 3310 and the people who love it | How the NHS and WCRS got the world talking and giving blood | Net-A-Porter founder Massenet joins Farfetch

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Campaign: Brands March 01, 2017

Brand news and analysis, powered by Marketing Nokia 3310 and the people who love it Emily Tan The resurrection of the iconic Nokia 3310 is a homecoming celebration of sorts for the brand, marking its return to Finland-based HMD Global from Microsoft. But who are the people that remain loyal to the retro brand and why? How the NHS and WCRS got the world talking and giving blood WCRS, MHP and Engine reveal the strategy behind its "Missing Types" campaign for NHS Blood and Transplants. Net-A-Porter founder Massenet joins Farfetch Emily Tan Dame Natalie Massenet, founder of the Net-A-Porter Group and chairman of the British Fashion Council, is joining The Farfetch Group's board of directors as non-executive co-chairman. The internet of nothing: the future of brand value in a sharing economy Nicola Kemp When the world's most powerful brands don't invest in creation or ownership in the traditional sense, where does the future of marketing value lie? Dyson to push into robotics and AI with second campus Daniel Farey-Jones Dyson, the vacuum and electronics brand, is to build a new 500-acre campus decided to robotics, artificial intelligence and batteries. Uber CEO caught arguing with driver on video Emily Tan Uber's controversial chief executive, Travis Kalanick, was caught on video arguing with a driver for the company who accused Kalanick of forcing him to bankruptcy. Why the president of PepsiCo's global beverage group fired a recruiter I-Hsien Sherwood Brands must fight "unconscious, built-in bias at every level," says the soft drink giant's Brad Jakeman Mars Chocolate global media chief Zander joins Teads Emily Tan Marc Zander, global media director for Mars Chocolate, has joined video advertising marketplace, Teads, as its global vice-president of client partnerships. Women4Tech: 'Don't let men say Marissa Mayer is proof women can't do it' Matthew Chapman Women must not allow men to hold up perceived female failures such as Marissa Mayer as proof women are not up to business leadership roles, according to a Women4Tech panel at Mobile World Congress. Nobody wants 'federation' of mobile messaging, says PayPal Matthew Chapman Nobody wants "federation" of messaging services despite talk of creating inter-operability, according to PayPal's next generation commerce chief Harper Reed. Campaign TV: Behind Telefónica's world-first remote connected car driving experience Georgina Brazier O2 owner Telefónica has showcased a never-before-tested 5G driving experience at Mobile World Congress. How auto makers and software companies will do battle for the soul of your car Simon Gwynn Connected car technology will soon be developed enough that the personality of a driver's car will soon be separable from the vehicle itself - but auto manufacturers won't give up control easily, said Nokia's Internet of Things marketing chief. Movers and shakers: Telegraph Media Group, Discovery Networks, Karmarama, New York Bakery Co and more Staff Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Put your brand's eggs in one basket this Easter Getmemedia Sponsoring the York Easter Family Festival is a fantastic opportunity to raise brand awareness Promoted Transformation and the case for change Nigel Vaz, Publicis.Sapient As tech disrupts industry-wide, brands must respond with alacrity, says Publicis.Sapient's Nigel Vaz. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Subscriptions Marketing Manager £32,000-£36,000 (inc bonus) Lloyd Recruitment Services, Croydon (City/Town), London (Greater) Director of Brand and Communications £80,000 VMA Group, London (Greater) Marketing & New Business Manager £50000 - £55000 per annum + benefits and OTE in the region of £60,000 The Great & The Good, London, City of London Digital Marketing Manager - Events £28-35K Lloyd Recruitment Services, Twickenham, London (Greater) Senior Marketing Manager – Acquisition and Brand Competitive Salary + benefits PSD Group, Milton Keynes Head of Marketing upto £60K basic pus bonus Morgan Rutherford Associates, London (Central), London (Greater) Communications Executive Competitive Muller, Aldershot DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Marketing Communications Lead Competitive Three, Maidenhead, Berkshire Senior Account Manager – Luxury, Fashion & Media Competitive Heathrow Airports Limited, London Heathrow Airport, Hounslow

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