Wednesday, 1 March 2017

Deliveroo launches first TV ad after appointing Fallon | Nokia 3310 and the people who love it

Campaign 18:05

Campaign 18:05
March 01, 2017
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Deliveroo launches first TV ad after appointing Fallon
Deliveroo launches first TV ad after appointing Fallon

Omar Oakes

Deliveroo is today launching its first TV ad campaign after appointing Fallon London and MediaCom as its respective creative and media agencies.

Tech
Nokia 3310 and the people who love it
Nokia 3310 and the people who love it

Emily Tan

The resurrection of the iconic Nokia 3310 is a homecoming celebration of sorts for the brand, marking its return to Finland-based HMD Global from Microsoft. But who are the people that remain loyal to the retro brand and why?

Advertising
Sorrell: Trump presidency is good news for global economy
Sorrell: Trump presidency is good news for global economy

Matthew Chapman

Sir Martin Sorrell believes Donald Trump's presidency is "good news" for the world economy, and has criticised Barack Obama for being "diffident" towards the business community.

Marketing
Vodafone marketer Lowes: 'I'm a sitting duck'
Vodafone marketer Lowes: 'I'm a sitting duck'

Daniel Farey-Jones

Katrina Lowes, head of marketing at Vodafone Global Enterprise, revealed the pressures of trying to build a long-term brand while working under the constant threat of short-term budget cutbacks.

Media
ITV ad revenues drop for first time since 2009 recession
ITV ad revenues drop for first time since 2009 recession

Daniel Farey-Jones

ITV has reported its first fall in annual advertising revenues since the 2009 recession but stronger production revenues helped its pre-tax profit rise 4% to £847m.

 

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Campaign's weekly round-up of the hires, departures and promotions across the industry.

Uber CEO caught arguing with driver on video

Uber's controversial chief executive, Travis Kalanick, was caught on video arguing with a driver for the company who accused Kalanick of forcing him to bankruptcy.

Dyson to push into robotics and AI with second campus

Dyson, the vacuum and electronics brand, is to build a new 500-acre campus decided to robotics, artificial intelligence and batteries.

Blink and you'll miss it...
Promoted
Blink and you'll miss it...

Georganna Simpson

...Why you might be wasting mobile spend. As advertisers are challenged with delivering ads through multiple channels, mobile ad experts Kargo demonstrate at MWC that the most efficient environment for investment is editorial.

Building brands with emotion: satisfaction over time
Promoted
Building brands with emotion: satisfaction over time

Mark Stringer, PrettyGreen

Nothing boosts brands like creating the most memorable experiences

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