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| | | | Nokia 3310 and the people who love it Emily Tan The resurrection of the iconic Nokia 3310 is a homecoming celebration of sorts for the brand, marking its return to Finland-based HMD Global from Microsoft. But who are the people that remain loyal to the retro brand and why? | | | | | | Vodafone marketer Lowes: 'I'm a sitting duck' Daniel Farey-Jones Katrina Lowes, head of marketing at Vodafone Global Enterprise, revealed the pressures of trying to build a long-term brand while working under the constant threat of short-term budget cutbacks. | | | Blink and you'll miss it... Georganna Simpson ...Why you might be wasting mobile spend. As advertisers are challenged with delivering ads through multiple channels, mobile ad experts Kargo demonstrate at MWC that the most efficient environment for investment is editorial. | | | If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. | | | | | |
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