Thursday, 2 March 2017

Snap IPO | P&G launches equal pay campaign | Carlsberg kicks off media pitch

Campaign Breakfast Briefing

Campaign Breakfast Briefing
March 02, 2017
Snap's IPO sets company's value at $19.7bn
Snap's IPO sets company's value at $19.7bn

Emily Tan

Snap's much anticipated IPO has just managed to hit within the company's revised target valuation of $19.5bn-$22.2bn (£15.88bn-£18.08bn), at $17 a share.

P&G launches equal pay campaign ahead of International Women's Day
P&G launches equal pay campaign ahead of International Women's Day

Emily Tan

Procter & Gamble is adding its bit to the fight for equal pay with a new corporate ad, launched in the run-up to International Women's Day.

Carlsberg kicks off global media pitch
Carlsberg kicks off global media pitch

Gurjit Degun

Carlsberg is reviewing its global media planning and buying requirements.

Mother partners Pippa Dunn for marketing joint venture
Mother partners Pippa Dunn for marketing joint venture

Mother is launching a joint venture with senior marketer Pippa Dunn that will work with entrepreneurs and chief executives of innovative companies to establish and accelerate new brands.

Buchanan and Farnhill get wider roles in Publicis rejig
Buchanan and Farnhill get wider roles in Publicis rejig

Kate Magee

Publicis UK has restructured its management team, promoting Karen Buchanan to chairman and Nick Farnhill to chief executive of Publicis London.

Sorrell: Trump presidency is good news for global economy
Sorrell: Trump presidency is good news for global economy

Matthew Chapman

Sir Martin Sorrell believes Donald Trump's presidency is "good news" for the world economy, and has criticised Barack Obama for being "diffident" towards the business community.

Grey London's joint ECD Dom Goldman departs
Grey London's joint ECD Dom Goldman departs

Kate Magee

Dom Goldman, one of Grey London's executive creative directors, has left the agency.

Vice boss Shane Smith hits out at media and mobile companies for 'road-blocking' progress
Vice boss Shane Smith hits out at media and mobile companies for 'road-blocking' progress

Simon Gwynn

Legacy businesses are continually putting up barriers to innovation in the distribution of video content, despite a widespread acceptance of what needs to happen, Vice founder Shane Smith has claimed.

Instagram launches ads in Stories globally
Instagram launches ads in Stories globally

Emily Tan

Instagram has officially launched its immersive, full-screen ads within Instagram Stories today.

Channel 4 backs VR start-up content studio
Channel 4 backs VR start-up content studio

Omar Oakes

Channel 4 has taken a minority stake in a new British virtual reality start-up studio, Parable, as the broadcaster signals its interest in the sector.

Building brands with emotion: wake up to mood music
Promoted
Building brands with emotion: wake up to mood music

Mark Barber, Radiocentre

As new technology pushes sound centre-stage, will advertisers grasp the opportunity to break out of their visual comfort zone and benefit from music's emotional power?

Who controls your fate?
Promoted
Who controls your fate?

www.areyouthefuture.com

May you find truth within all that junk.

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